Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more information on how we market
New Zealand internationally.
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Date Published: 11 May 2012
xinmsn recently interviewed Kevin Bowler, CE of Tourism New
Zealand (TNZ), during which he shared a snapshot of TNZ's new
marketing initiatives as well as what's in store for visitors...
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Date Published: 10 April 2012
Tourism New Zealand experienced an increase in interest and queries from customers who dropped by its booth at the NATAS (National Association Travel Agents Singapore) Travel Fair which ran...
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Last Updated on: 19 March 2012
A series of three features that highlight what free independent travellers (FIT) can do in Nelson/Abel Tasman, Wellington, Marlborough, Te Anau (Milford Track and Milford Sound) was featured in...
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Date Published: 10 February 2012
With Mark Frood's imminent departure from Tourism New Zealand, I am pleased to confirm that Kate Necklen from our Shanghai Office will take up the role of Acting General...
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Date Published: 7 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Date Published: 5 July 2011
Opportunities to benefit from the increasing number of international arrivals from Singapore by better understanding visitor needs and expectations are contained in the Asia Visitor Study.
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Last Updated on: 8 February 2011
Singaporean media personality Joanne Peh was in New Zealand over the weekend to shoot a series of tourism commercials that will promote New Zealand as a holiday destination in...
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Event Date: 14 October 2010
Delegates from 39 New Zealand tourism companies showcased their wares to travel sellers in Singapore in October as part of Tourism New Zealand's Kiwi Link Asia 2010.
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