Opportunities to benefit from the increasing number of
international arrivals from Singapore by better understanding
visitor needs and expectations are contained in the Asia Visitor
Study.
The study was commissioned to determine if New Zealand's current
tourism offering met consumer demand and expectations, and to
identify the sectors or products that required further development
to deliver high visitor satisfaction.
Singaporean tourists are a very high quality tourist segment for
New Zealand. The research shows in general visitors from Singapore
were happy with their experiences in New Zealand but suggests
improvements could be made.
For the full research report see here.