Thailand is a relatively small market for New Zealand, currently
contributing around 19,000 visitors each year. However, the market
is an important contributor to overall arrivals from South East
Asia and the Thai market continues to show positive signs for both
holiday and incentive sectors. Increased demand for New Zealand has
been noticed for the October school break, in particular.
There is strong interest from Thailand in independent and
self-drive holidays, with interest in campervan holidays
increasing. New Zealand is also a popular choice for Thai incentive
groups, with group sizes ranging from 20 to 800 people. Incentive
groups help boost visitor numbers from Thailand during winter and
the spring/autumn shoulder seasons.
More than half (64.8 per cent) of all Thai visitors travel
outside New Zealand's main tourism centres. Many travel outside of
the peak summer months, with the high season for Thais being March
through until May (particularly during the school holidays) and
English study tours are another important aspect of the Thai
holiday market, particularly in March and April. Family and
relatives often visit their children in New Zealand during Thai
long-weekend holidays throughout the year.