Market Insights

Last Updated on: 21 December 2010

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The Thai economy remains on track to post strong economic growth for the full 2010 calendar year, despite protests and a period of political unrest earlier in the year.

Economy

Thailand's economic growth slowed in the third quarter of 2010 after recovering well from the political unrest that rocked the country earlier this year.

The economy is expected to grow steadily throughout the remainder of 2010 and 2011, albeit at a slower rate than previously expected.

According to the Bank of Thailand, the Thai economy in 2010 is forecast to remain strong at around 7%, despite heavy flooding in three main regions of Thailand and political unrest last May and June.  The economy has been buoyed by a swift recovery in inbound tourist numbers and continued growth in exports.

The Thai Government has undergone a coalition administration restructure in early December with PM Abhisit remaining in position with some new Ministers.  The national election is expected to take place in late 2011.

Key Indicators

Sources:
www.economist.com (GDP Growth)
www.reuters.com (Exchange rates)

Exchange Rate vs NZD THB10 = NZD0.436 (20 Dec 10)
Expected GDP Growth +7% for 2010
+4% for 2010
(Nov 10 est.)

Outbound Travel

Outbound travel from Thailand has increased this year after a slow period in 2009 caused by the global economic downturn and Influenza A H1N1 (Swine Flu).

New Zealand is still faring well for Free Independent Travel (FIT), as well as for incentive and technical travel groups. In the first quarter of 2011, incentive groups will include visitors from Krungthai Bank Card, visiting the South Island, and Agel Thailand, visiting the North Island.

Forward bookings to New Zealand during November and December were generally down from last year, especially for collective group tours, due to the strong NZD and weakened European and US dollars. While Thai Baht has risen to a record high against the USD & Euro (+15%), it has slightly weakened against NZD (-5 -7%).  This makes Europe and USA very attractive.

Airline Update

Thai Airways increased its services between Bangkok and Auckland to five non-stop 777-300 flights ach week, from August 2010.

Singapore Airlines and Qantas are continuing to operate Bangkok to Auckland and Bangkok to Christchurch direct routes, while Emirates continues to fly daily Bangkok to Christchurch services via Sydney.

Air Asia X's launch of KL-CHC-KL services from 1 April 2011 is expected to stimulate more traffic from Thailand to New Zealand's South Island.

Thailand is one of Air Asia X's key target markets and competition with Singapore Airlines and Emirates on the route will be favourable for New Zealand in view of more air capacity and increase in visitor arrivals. The South Island has always been a destination of interest for Thai visitor's but lack of air capacity has been the key challenge in the past.

Competitor Activity

Melbourne and Sydney Convention Bureaus organised a MICE product workshop and cocktail for local industry senior executives on 9 November to present their incentive tourism highlights and leverage support from the market.

Tourism Australia announced the opening of a new self-drive route 'Indian Ocean Road' between Lancelin and Cervantes to the local trade. Tourism Australia is sponsoring a Thai film crew to film reality show in Australia to be aired by end 2010.

Tourism Malaysia organizes Asian Food Festival in Kuala Lumpur throughout November to showcase the country's diverse cultures.

Singapore Tourism Board announced its plan to target incentive groups from Thailand with four new attractions and facilities. The incentive market represents 30 per cent of Singapore arrivals and 45 per cent of total spending.