Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more information on how we market
New Zealand internationally.
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Date Published: 11 April 2012
On the 23rd to 26th February, Tourism New Zealand attended the
tenth Thai International Travel Fair organised by the Thai Travel
Agent's Association (TTAA), Thailand's largest international travel
show...
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Date Published: 10 February 2012
With Mark Frood's imminent departure from Tourism New Zealand, I am pleased to confirm that Kate Necklen from our Shanghai Office will take up the role of Acting General...
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Date Published: 7 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Last Updated on: 26 July 2011
Tourism New Zealand is partnering with Auckland Airport and Thai Airways International to target free independent travellers and incentive visit groups to New Zealand during July-November 2011.
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Last Updated on: 10 December 2010
25 November - 1 December 2010 Decision makers from five high potential corporate end-users who are interested in bringing their incentive groups to New Zealand in 2011-12...
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Last Updated on: 20 September 2010
3 - 9 September 2010 Eleven product managers from leading trade partners in Thailand were brought to New Zealand to experience a self-drive itinerary so they can...
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Event Date: 13 November 2008
Tourism New Zealand with support from Christchurch & Canterbury Tourism and local operators hosted a group of nine Thai Kiwi Specialists in August 2008 for a self-drive and...
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