Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more information on how we market
New Zealand internationally.
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Last Updated on: 7 March 2013
Kiwi Link South and South East Asia kicked-off in Bangkok last
week from 3-5 March, with 38 New Zealand operators attending to
promote their tourism products.
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Last Updated on: 1 March 2013
February saw Tourism New Zealand, Thai Airways and Auckland Airport launch a new initiative to encourage Thai families to experience New Zealand by road during autumn.
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Date Published: 28 August 2012
Last week Tourism New Zealand presented at the Tourism Export
Council's annual conference (formerly ITOC) on the South Island's
West Coast. The council represents the interests of inbound
tourism in New...
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Date Published: 7 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Date Published: 10 February 2012
With Mark Frood's imminent departure from Tourism New Zealand, I am pleased to confirm that Kate Necklen from our Shanghai Office will take up the role of Acting General...
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Date Published: 3 July 2012
By: Mischa Mannix-Opie Regional Manager South and SEA
Last week, as part of the latest webinar series, I presented an overview of the South and South East Asia market looking at our current position and direction for...
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Date Published: 26 June 2012
Tourism New Zealand is running a series of webinar sessions with the tourism industry over the coming weeks updating them on the 100% Pure New Zealand campaign, South and...
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Date Published: 11 April 2012
On the 23rd to 26th February, Tourism New Zealand attended the tenth Thai International Travel Fair organised by the Thai Travel Agent's Association (TTAA), Thailand's largest international travel show...
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Event Date: 13 November 2008
Tourism New Zealand with support from Christchurch & Canterbury Tourism and local operators hosted a group of nine Thai Kiwi Specialists in August 2008 for a self-drive and...
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Last Updated on: 20 September 2010
3 - 9 September 2010 Eleven product managers from leading trade partners in Thailand were brought to New Zealand to experience a self-drive itinerary so they can...
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