Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
Find out more information on how we
market New Zealand internationally here.
Potential travellers from South and South East Asia
looking for inspiration for their next holiday have come in droves
to the recent consumer travel shows throughout the
Kiwi Link South and South East Asia kicked-off in Bangkok last
week from 3-5 March, with 38 New Zealand operators attending to
promote their tourism products.
February saw Tourism New Zealand, Thai Airways and Auckland
Airport launch a new initiative to encourage Thai families to
experience New Zealand by road during autumn.
Over the past two weeks Tourism New Zealand has run a series of
workshops for tourism operators on the Chinese and emerging Halal
markets of India, Malaysia, Indonesia and...
Last week Tourism New Zealand presented at the Tourism Export
Council's annual conference (formerly ITOC) on the South Island's
West Coast. The council represents the interests of inbound
tourism in New...
The wonders of a New Zealand winter are currently being promoted
in Thailand - a country that rarely experiences temperatures of
less than 24 degrees.
Last week, as part of the latest webinar series, I presented an overview of the South and South East Asia market looking at our current position and direction for...
Tourism New Zealand is running a series of webinar sessions with the tourism industry over the coming weeks updating them on the 100% Pure New Zealand campaign, South and...
On the 23rd to 26th February, Tourism New Zealand attended the
tenth Thai International Travel Fair organised by the Thai Travel
Agent's Association (TTAA), Thailand's largest international travel
With Mark Frood's imminent departure from Tourism New Zealand, I
am pleased to confirm that Kate Necklen from our Shanghai Office
will take up the role of Acting General...