Visitor Arrivals

Last Updated on: 28 June 2010

April always stands out as the month with most Thai arrivals, with at least 3,500 visitors, followed by March, May and October. There were 19,733 visitor arrivals from this market in the year ended March 2010.

Visitor Key Facts (YE March 2010)

Source: Ministry of Tourism Research Website

Median Length of Stay of Holiday Visitors 7 days
Average Expenditure per Holiday Visitor NZD3,027 (+34.5%)
Total Annual Spend by Visitors NZD52.3m (+13.2%)
Regional Spread of Visitors 67% travel outside of main regions
Key Regions Visited (by more than one in five visitors) Auckland, Canterbury, Queenstown, Mackenzie, Fiordland

Market Growth and Seasonality

April always stands out as the month with most Thai arrivals, with at least 3,500 visitors, followed by March, May and October.

Visitor arrivals from Thailand decreased by 9.8 per cent in the year ended December 2008 from one year prior, followed by a good increase of 7.5 per cent in the year December 2009. There were 19,728 visitor arrivals from this market in the year ended December 2009.

The amount each Thai visitor spent while in New Zealand increased by 33 per cent in 2009 to NZD2,523.

The Ministry of Tourism's current forecast is for arrivals from Asia, outside of China, Japan and South Korea, to increase on average 1.4 per cent a year between 2009 and 2015.

 

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Holiday Visitor Arrivals 2009-2010

Source: Statistics New Zealand

Month Month End Actual Month End Variance Year to Date Actual Year to date Variance
May 10 800 -31.6% 11,157 +12.8%
Apr 10 3,384 +13.1% 11,527 +20.3%
Mar 10 1,170 +16.1% 11,135 +25.9%
Feb 10 400 -13.0% 10,973 +26.0%
Jan 10 348 +107.1% 11,033 +28.3%
Dec 09 1,053 +44.4% 10,853 +24.1%
Nov 09 690 -19.6% 10,529 +17.8
Oct 09 1,150 +49.7% 10,697 +24.3%
Sep 09 672 +143.5% 10,315 +13.6%
Aug 09 462 -16.0% 9,919 +4.7%
Jul 09 506 +11.0% 10,007 +5.4%
Jun 09 522 +14.5% 9,957 +3.6%

Want to know more?

For more information on visitor arrivals and the behaviour of visitors from Thailand, including their activity and accommodation preferences, spend and length of stay, please see the International Visitors Survey Pivot Tables on the Ministry of Tourism's research website.