Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
Find out more information on how we
market New Zealand internationally here.
New Zealand's beautiful landscapes and family experiences were
broadcast to an audience of approximately nine million across Korea this
weekend, as popular reality travel show - 'Papa, Where are...
It's been a busy year in Korea to date with four trade training
events being held in the first half of 2013.
A FIT consortium campaign was launched on 1st March and will run
A summer season campaign targeting Korea's group and active
independent travellers has delivered some 12,000 holiday bookings
to New Zealand in five months.
Tourism New Zealand has undertaken a series of initiatives in
South Korea to position New Zealand as a preferred conference and
A summer season online campaign targeting Korea's active
independent travellers was launched in late October and will run
Travie, a travel magazine of The Korea Travel Times featured an
eight page story on New Zealand.
High profile Korean actor Kim Nam-Gil visited New Zealand
recently as part of Tourism New Zealand's on going work with
In June this year, Tourism New Zealand worked with three of
Korea's leading travel agents - Hanatour, Modetour and Lotte tour,
to launch an integrated campaign to promote winter...
In June, Tourism New Zealand held 100% Pure New Zealand Korea
training in Seoul with another successful Kia Ora class.