Leveraging the increasing popularity of New Zealand's accessible
range of outdoor activities and natural landscapes, Tourism New
Zealand worked with three of Korea's top travel agents from July 10
to Mar 11 to develop a co-ordinated campaign that focused on New
Zealand's popular outdoor activities.
Highlighting the range of fun outdoor activity options in New
Zealand, this multi-channel campaign was promoted online across a
range of popular lifestyle websites and featured in the travel
agent's own e-newsletters. The campaign was also featured in
print magazines and included on Korea's popular home shopping TV
Tourism New Zealand also co-ordinated product training for over
220 retail staff in conjunction with this activity to take
advantage of the increasing popularity and interest in Korea of New
Zealand's active and accessible outdoors.