Multi-agent FIT campaign launches in Korea

Last Updated on: 5 June 2013

A FIT consortium campaign was launched on 1st March and will run until June.

A group of 6 FIT specialist travel agents in Korea have partnered with Tourism New Zealand and the campaign will feature digital promotions, consumer events, prize giveaways and promotion of new FIT itineraries across New Zealand. Digital display advertising will be placed on major Korean portals generating traffic to and referrals through to partner agents.