A FIT consortium campaign was launched on 1st March and will run
until June.
A group of 6 FIT specialist travel agents in Korea have
partnered with Tourism New Zealand and the campaign will feature
digital promotions, consumer events, prize giveaways and promotion
of new FIT itineraries across New Zealand. Digital display
advertising will be placed on major Korean portals generating
traffic to newzealand.com and referrals through to partner
agents.