Like all of the Western markets, The Hobbit Trilogy will feature
very strongly in our promotional plans in the UK. There will also
be a strong focus on Special Interest areas, such as walking and
cycling, where we will be looking to bring product managers to New
Zealand. A big push will also happen in the Premium space, as
the UK has always been strong in this sector and we will be
working hard to make sure it returns.
www.imf.org (GDP Growth)
|Exchange Rate vs NZD
||GBP1 = NZD1.91181 (March 13)
|Expected GDP Growth
|| +0.2% for 2012 (est.)
For more detailed information on the UK economy, visit www.economist.com or read the economic analysis
in New Zealand Trade and Enterprise's UK country guide.
According to Tourism New Zealand
research, members of our target market in the UK are looking
for a holiday destination where they can have fun, learn, relax and
explore new things.
Younger travellers from our target market in the UK are more
likely to value reducing stress, escaping everyday life, and having
excitement and adventure.
New Zealand is well serviced with air capacity from the United
Air New Zealand provide services via both Hong Kong and Los
Angeles daily, while a number of carriers offer one/two stop
services via Asia (Singapore, Hong Kong, Korea, Malaysia,
Thailand). A number of Middle Eastern Carriers also offer options
via UAE and Australia.
Multi-stop and code-share options are also popular particularly
amongst youth travellers on round the world fares or taking a gap
Fare levels fluctuate across the year depending on season and
demand. The strong northbound traffic, fare increases, increases in
taxation (APD) and, in 2011, the return of fuel surcharges have
seen fares return to pre-recession levels (GBP 1000+) over much of
the year. UK travellers have been conditioned to seeking deals and
frequent fare initiatives are continually launched leading to an
ever shorter booking window (often six to eight weeks).
The UK cruise market is on the upturn and cruise numbers
continue to grow, with new capacity being added
Australia and Canada are New Zealand's main competitors by quite
some distance, coming in as the top two preferred destinations for
UK travellers. Closer, warmer, cheaper destinations also
appear to be of greatest appeal to British travellers at present.
The strengthening of the British Pound is seeing travel to Europe
again affordable and popular. Deals and all inclusive holidays
(cruise included) are popular forms. Turkey and other sun
destinations on the edge of the Eurozone have experienced strong