Like all of the Western markets, The Hobbit: The Desolation of
Smaug will feature very strongly in our promotional plans in the
UK. There will also be a strong focus on Special Interest areas,
such as walking and cycling, where we will be looking to bring
product managers to New Zealand. A big push will also happen in the
Premium space, with a dedicated Premium Sector Sales Manager taking
the lead role across the UK and Europe. The UK has always been
strong in this sector and we will be working hard to make sure it
Presentation about North America, UK and Europe by TNZ's Gregg Anderson, General Manager Western Markets
www.imf.org (GDP Growth)
|Exchange Rate vs NZD
||GBP1 = NZD1.931 (11 Oct 13)
|Expected GDP Growth
|| +0.2% for 2012 (est.)
For more detailed information on the UK economy, visit www.economist.com or read the economic analysis
in New Zealand Trade and Enterprise's UK country guide.
The number of British people travelling abroad in the year to
August 2012 dropped by 1 per cent, according to the Office for
National Statistics (source: www.ipkinternational.com).
The two major factors continuing to impact outbound travel from
the UK are the slower-than-expected economic recovery and the weak
British Pound. Together these factors have contributed to a decline
in the number of British travellers arriving in New Zealand in
2013, on the back of decreasing arrivals throughout 2011 and
According to Tourism New Zealand
research, members of our target market in the UK are looking
for a holiday destination where they can have fun, learn, relax and
explore new things.
Younger travellers from our target market in the UK are more
likely to value reducing stress, escaping everyday life, and having
excitement and adventure.
New Zealand is well serviced with air capacity from the United
Air New Zealand provide services via both Hong Kong and Los
Angeles daily, while a number of carriers offer one/two stop
services via Asia (Singapore, Hong Kong, Korea, Malaysia,
Thailand). A number of Middle Eastern Carriers also offer options
via UAE and Australia.
Multi-stop and code-share options are also popular particularly
amongst youth travellers on round the world fares or taking a gap
Fare levels fluctuate across the year depending on season and
demand. The strong northbound traffic, fare increases, increases in
taxation (APD) and, in 2011, the return of fuel surcharges have
seen fares return to pre-recession levels (GBP 1000+) over much of
the year. UK travellers have been conditioned to seeking deals and
frequent fare initiatives are continually launched leading to an
ever shorter booking window (often six to eight weeks).
The UK cruise market is on the upturn. Cruise numbers grew
during the 2011/2012 cruise season, and the expectation is for
growth again in 2012/2013, with new capacity being added
worldwide. Eight per cent (16,800) of cruise holiday visitors
to New Zealand were from the UK in the 2011/2012 cruise season.
Closer, warmer, cheaper destinations appear to be of greatest
appeal to British travellers at present. The strengthening of the
British Pound is seeing travel to Europe again affordable and
popular. Deals and all inclusive holidays (cruise included) are
popular forms. Turkey and other sun destinations on the edge of the
Eurozone have experienced strong growth.