Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
A month-long joint marketing campaign between Tourism New
Zealand and the Flight Centre UK has kicked off with a destination
New Zealand flash sale and a Facebook promotion.
Students in the UK could be in for the chance to win a once in a
lifetime trip to New Zealand, thanks to a new joint venture
The Wanderlust Travel Awards for 2012 have been announced and
New Zealand has again achieved a Bronze Award in the Top Country
The long-haul youth campaign -
Epic Experiences - is gaining momentum with a
range of new activity and interactive features launched on newzealand.com.
Last week Tourism New Zealand launched a targeted partnership
campaign with Cathay Pacific Airlines in the United
A significant new trade campaign in the UK is tempting luxury
travellers to explore 100% Middle-earth, 100% Pure New Zealand with
Wexas Travel and Air New Zealand.
New Zealand has again been voted as one of the top three
countries visited by UK travellers in the Wanderlust Travel Awards
STA's flagship stores in London and Manchester were taken over
in December with Hobbit themed window-wraps promoting 'hobbit sized
prices' to journey to New Zealand.
The chance to win one of six Kindle e-readers and retail
shopping vouchers has proven to be a great incentive for UK based
travel seller DialAFlight - with the...
The recent Diamond Jubilee Tour of New Zealand by the Prince of
Wales and Duchess of Cornwall provided a fitting occasion to
profile the best that New Zealand has...