Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more
information on how we market New Zealand internationally.
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Last Updated on: 29 February 2012
A raft of activity has been kicked off in the United Kingdom and Germany to target visitors from the traditional western and long haul markets.
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Date Published: 15 February 2012
World renowned freelance journalist and photographer to the stars Mark O'Flaherty has left the country after a fortnight experiencing some of the best that New Zealand has to offer....
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Last Updated on: 29 February 2012
The Wanderlust Travel Awards for 2012 have been announced and New Zealand has again achieved a Bronze Award in the Top Country category.
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Date Published: 9 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Date Published: 30 March 2012
British conservationist, photographer and presenter, Mark
Carwardine's story about his visit to New Zealand to see the
'Small 5' recently featured in the UK's Telegraph. Read his story here.
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Date Published: 15 November 2011
Last week marked the start of the famil season from Europe with a minimum of six groups currently arranged to visit New Zealand over the next six months.
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Date Published: 28 September 2011
In February and March, Tourism New Zealand in partnership with Emirates, hosted a group of UK national newspaper journalists on a pre-RWC press trip.
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Date Published: 27 September 2011
Former England rugby captain Phil Vickery visited New Zealand in May 2011 through Tourism New Zealand's Influencer programme, in partnership with England Rugby Travel and Emirates.
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Event Date: 4 July 2011
The IMA UK/Europe Workshop was attended by thirteen New Zealand representatives from eight IMAs (International Marketing Alliances) from 4-15 July 2011.
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Last Updated on: 28 June 2011
Tourism New Zealand is rolling out a new youth specific strategy within the New Zealand 100% Pure You campaign in major markets around the world with the message, 'There's...
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