Destination New Zealand is set to take-over the shop-fronts of
87 Flight Centre stores throughout the UK in the next two
The window takeovers and in-store material will promote return
economy class fares as part of Tourism New Zealand's latest joint
venture activity with Flight Centre.
The activity is part of a six week advertising campaign that was
launched on 17 September showcasing five unique ways to experience New
"The customer facing presence that Flight Centre provides across
the UK means that our advertising will be seen by large portion of
our target audience in the UK.
"Partnering this with the promotional airfare is already proving
to be a successful recipe to encourage those considering coming to
New Zealand to book their tickets," says Danielle Genty-Nott,
Regional Manager UK and Europe.
The campaign has been designed to convey the different types of
New Zealand holidays you can have and promotes tailored packages
from a holiday where you can explore the Nature of the country, to one that is more Adventurous, Inspiring, Romantic or Luxurious.
Campaign traffic is being directed to five purpose-built landing
pages on newzealand.com to encourage further destination research
and promote the Flight Centre packages.
Find out more about activity underway in the UK.