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Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. Fuelled by a strong economy, its proximity and an appetite for international travel, Australia will continue to be essential to New Zealand's tourism industry.

The Australian market provides over 470,000 holiday visitors per year generating a total of more than five million holiday stay days.

Summer has the highest peak for Australian holiday visitors, but marketing by Tourism New Zealand and other industry players has helped make New Zealand a popular year-round destination. Winter has seen sustained growth in the popularity and accessibility of ski tourism for Australian visitors, so much so that ski months almost provide the same level of visitation as summer months.