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Doing Business in India

India is a developing country. It is also the world's second most populous country and largest democracy. An understanding of Indian culture is important to success in business relationships. One important characteristic in Indian culture is the enjoyment Indians find in the interpersonal side of business with a key focus on long-term relationships.

Market Key Facts

Key Source Regions/Cities

New Delhi, Mumbai

Direct Routes into New Zealand

None

Leave Entitlement

21 days per annum

Population

1,266,883,598  (July 2016 est.)

Languages

Hindi and English

Currency

Indian Rupee (INR)

Total Outbound Travellers

20.38M (2015)

Peak Booking Periods

Not available

Peak Travel Periods

April - June
Mid October – End January

Date source:
CIA World Factbook (Currency, Population, Language)
 

Bureau of Immigration, Govt. of India (outbound travellers)

Number of passport holders: Ministry of External Affairs, India

Doing Business in India

  • There is no national language for India as declared by the Constitution of India. The official languages of the Union Government of the Republic of India are Hindi in the Devanagari script and English (as mentioned in article 343/1 of the Constitution of India). Hindi and English are spoken and understood in most regions. In addition to Hindi and English, there are 18 regional languages in India.
  • India offers many opportunities for New Zealand operators, but it's important to be open to learning about and understanding Indian culture, consumer needs and market requirements in order to tailor products and sell a product well.
  • Indians find enjoyment in the interpersonal side of business and value long-term relationships. They do not appreciate a cool, transactional approach.
  • Indians are generally very religious people and can appear morally quite conservative. The most common religions are Hinduism, Jainism, Buddhism, Sikhism and Ayyavazhi.
  • Indians may often be vegetarians on religious/caste grounds. Most Hindus do not eat beef because of their reverence for the cow, and Muslims do not eat pork.
  • The consumption of alcohol is also forbidden in some parts of India. Drinking behaviours are quite restrained.
  • Dinner is usually served late at functions held in private homes and will usually conclude the evening.
  • India has one of the world’s lowest internet penetration rates at 19%, but has the highest yearly growth rate.  According to the ‘Internet in India 2015’ Report released by the Internet and Mobile Association of India (IAMAI) and IMRB International, India had 402 million Internet users in December 2015 and its user base has increased by 49 per cent compared to last year.

Want to know more about doing business in India?

Visit the New Zealand Trade & Enterprise corporate website.