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Market Trends

Germany has been the success story of Europe over the past few years.


Numbers have been steady throughout the period since the global financial crisis and we've seen growth month on month, particularly in the Youth sector, as an increasing number of young Germans have chosen to travel since the school leaving age was reduced. We are also seeing growth in the 30-40 year old segment, which has always been very strong in areas such as campervans and long-stay business.

Growth has also continued from the German market across the winter months. While numbers are small for this traditionally summer-focussed market they reflect the efforts that have gone into the trade beginning to treat New Zealand as a year-round destination.


The overall German economy remains steady, thanks to the continued robustness of the domestic economy. A period of marked economic weakness is, at present, unlikely. In fact, development of the economy in Germany is remarkably resilient.

Industry is benefitting from renewed investment activity, which is expected to continue thanks to strong domestic and foreign demand for German products.

The economic recovery is also having an increasingly positive impact on the labour market. Unemployment is continuing its downward trend and a more buoyant job market will help to ensure that consumer spending also grows over the year.

(Data source: Federal Ministry of Economics and Technology).

Key Indicators

Exchange Rate vs NZD:   EUR1 = NZD 1.40062 (April 2015)
Expected GDP Growth:  +1.8% (2015 est.)

Data sources:
www.economist.com (GDP Growth)
www.xe.com (Exchange rates)

Outbound Travel

Airlines and operators continue to report strong interest and enquiries for travel to New Zealand, though the exchange rate is negatively impacting on this. The Euro declining against the New Zealand dollar creates a real issue for pricing and makes New Zealand relatively more expensive than other long-haul destinations. The same situation equally applies to Australia.