Our Other Websites

South Korea

Market overview

South Korea remains a source of highly valuable tourism. We are working with South Korea's travel trade to develop greater focus on mono-destination travel, in particular targeting the Free Independent Traveller (FIT) and premium travel segments.

These sectors have been identified as having considerable potential to help build profitability in the South Korean market and they align well with what New Zealand can offer holiday makers.

We organise and participate in a number of offshore training and networking events with travel sellers each year which New Zealand regions and operators can take part in. Take a look at our event calendar for more information.

Key insights 

  • Korea has one of the most-travelled populations in the world, and outbound numbers are increasing so it has big opportunities for New Zealand.
  • Korea travel shows often have successful spin-offs throughout Asia. We work closely with shows such as ‘Daddy, where are we going?’ and ‘My friend’s home’ to provide opportunities to showcase New Zealand.
  • A large majority of South Korean holiday visitors travel to New Zealand on pre-arranged group or semi-structured tour packages organised by tour companies based in South Korea.

Marketing and trade activity

Growth is being achieved through integrated campaigns targeting South Koreans actively considering coming to New Zealand. This includes a core joint venture programme with Korean Air, new 100% Pure New Zealand content focused on growing preference for premium and spring/autumn travel, supporting TV broadcast and other PR opportunities to leverage growing interest in New Zealand, continued investment with tier one trade partners to support premium and spring/autumn season tours and broadening the trade programme to support FIT segment development.

Airline activity

Korean Air operates between four and seven services to New Zealand each week. Air New Zealand's code-shares with Star Alliance partners Asiana and All Nippon Airlines provide regional connections and access from South Korea to New Zealand with convenient one-stop connections via Tokyo and Japan. Singapore Airlines operate daily one-stop services to New Zealand and operate one-stop services to both the North and South Island via Singapore.

More information

Exchange rates: www.xe.com

GDP growth: www.economist.com

For more information on the Korean economy view the New Zealand Trade and Enterprise’s Korean market guide.