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Country and Market Research

  • Updated: 22 Nov 2016

    Australia Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 4MB

  • Updated: 22 Nov 2016

    China Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 3MB

  • Updated: 22 Nov 2016

    Germany Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 3MB

  • Updated: 22 Nov 2016

    Japan Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 3MB

  • Updated: 22 Nov 2016

    UK Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 3MB

  • Updated: 22 Nov 2016

    USA Insights Q1 FY17

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 3MB

  • 21 Sep 2016

    Project Short Break

    Unlocking the New Zealand opportunity with the Australian traveller

    Download | pdf 8MB

  • 30 Aug 2016

    European Market Analysis FY17

    Combination of economic recovery, effect of Hobbit film and associated marketing by Tourism New Zealand have seen all European markets bar Austria, Ireland, Norway, Czech Republic and Russia grow their arrivals to New Zealand, outperforming MBIE forecasts.

    Download | pdf 4MB

  • 29 Jun 2016

    US Insights Q3 FY16

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 5MB

  • 20 Jun 2016

    Japan Insights Q3 FY16

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed quarterly in order to guide our strategic direction for each market. This presentation provides a summary of the quarterly presentation.

    Download | pdf 5MB

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