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Country and Market Research

  • 06 Sep 2015

    Planning behaviours and channel usage - Active Considerer Monitor FY15 bi-annual deep dive

    Download | pdf 936KB

  • 22 Jul 2015

    Brazil emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 953KB

  • 22 Jul 2015

    India emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 888KB

  • 22 Jul 2015

    Indonesia emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 769KB

  • 11 Dec 2013

    French Active Considerer

    Released December 2013, this presentation outlines Tourism New Zealand's research to help target French travellers actively considering visiting New Zealand.

    Download | pdf 1MB

  • 09 Dec 2013

    Hong Kong Market Report

    Released in November 2013, this presentation summarises the demographics, preferences and trends of Hong Kong tourists.

    Download | pdf 1MB

  • 09 Dec 2013

    Taiwan Market Report

    Released in November 2013, this presentation summarises the demographics, preferences and trends of Taiwanese tourists.

    Download | pdf 1MB

  • 14 Oct 2013

    Emerging Considerers - Indonesia

    Over the last couple of months Tourism New Zealand has undertaken a detailed analysis of Indonesia's potential for delivering visitors to New Zealand.

    Download | pdf 1MB

  • 21 Aug 2013

    Chinese Visitor Experience

    Waikato University has recently completed a research paper into the retail shopping experience of Chinese visitors to New Zealand. This paper provides useful insights into the shopping experiences of both group and independent Chinese travellers to New Zealand and highlights areas for improvement.

    Download | pdf 691KB

  • 06 Aug 2013

    Chinese International Visitor

    Tourism New Zealand's Insights team in collaboration with the Ministry of Business, Innovation and Employment (MBIE) and Tourism Industry Association New Zealand (TIA) have produced a research report for the industry on the Chinese International Visitor.

    Download | pdf 2MB

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