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Special Interest and Sector Research

Special interest sectors are activities or a travel style that potential visitors have high personal interest or passion for, that drives their travel decision.

For New Zealand, it is about identifying those activities and interests where we can deliver an experience that is a world class standard and that deliver an opportunity that spans multiple core visitor markets.

Read more about the sectors and special interests identified as showing the potential to deliver greater economic returns for New Zealand.

  • 05 Oct 2017

    The Australian ski market 2015

    Download | pdf 1MB

  • 05 Sep 2017

    Special Interest Sector Infographic 2017

    Download | pdf 312KB

  • 06 Sep 2016

    Profiling Backpackers in UK and Germany - August 2016

    Download | pdf 762KB

  • 25 Jul 2016

    Backpacker Research - July 2015

    Understanding the backpacker mind set and its impact on travel to New Zealand.

    Download | pdf 6MB

  • 30 Oct 2015

    China Golf Market Research - May 2015

    Activating the China golf market and increasing value delivery to visitors and the sector - by AIAL, ATEED and MBIE

    Download | pptx 16MB

  • 28 May 2015

    Australian Cycling Research - 2014

    This research provides insight on what Australian Active Considers want and need to book their next cycling holiday in New Zealand. It highlights the potential of the cycle trails and mountain biking tracks, and identifies the key factors they look when choosing a trail.

    Download | pdf 744KB

  • 21 May 2015

    USA Cycling Research - 2014

    This research provides insight on what USA Active Considers want and need to book their next cycling holiday in New Zealand. It highlights the potential of the cycle trails and mountain biking tracks, and identifies the key factors they look when choosing a trail.

    Download | pdf 1MB