International visitors add around NZ$14.5 billion to the nation’s economy each year but the even bigger figure come from New Zealanders - whenever those of us who call New Zealand home travel around the country for holidays, business or just to visit our family and friends. Domestic tourism is a $20.2 billion dollar industry.
The ‘visitor effect’ is felt right across the country, at a national, regional and community level. Tourism is a major source of employment providing about one in every eight jobs either directly or indirectly. When more visitors come into your community, they support the growth of local businesses like cafes and restaurants, retail outlets and activities.
Over the past 10 years, international visitor arrivals have grown from 2.5 million to 3.6 million (year ending June). That’s still a tiny number compared to global volumes – in fact New Zealand receives only 0.3% of all international travellers.
While the rapid growth in the industry is creating some new challenges across the country, more than 90 per cent of New Zealanders say that tourism is good for us.
Find out more about the benefits being seen across New Zealand, how Government and industry are responding to the challenges arising from tourism growth.