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The benefits

It’s not just about the dollars and cents although they are significant – some $34.7 billion spent by international and Kiwi tourists. It’s also about how visitors can make a difference in your community.

Every day, international visitors and New Zealanders on holiday are spending locally: it might be on a bed for the night, a rental car, petrol or maybe a bus or train ticket; buying meals, snacks and a take-way coffee; finding something to do like seeing a movie, visiting a museum or trying a round of golf; maybe hiring some gear - a bike for the cycle trails or skis for the slopes. Not forgetting the obligatory purchase of gifts for the kids back home or maybe just a small memento of the trip.

Source: Tourism Industry Aotearoa

From that spend, businesses earn a profit, employees earn a wage and the Government collects GST which is pumped back into our economy for our schools, hospitals, roads and services.  

All the while visitors are sharing their experiences with friends and family. New Zealand’s unique brand of welcome – our manaakitanga – sets us apart from the rest of the world and delivers an unforgettable experience.

Read some of those stories. Learn more about the benefits of tourism here

  1. Lions bring huge spending boost to Wellington - Wellington enjoyed a massive boost to spending during the Lions tour g the Lions tour.“We would have happily taken an All Blacks series victory at Westpac Stadium, but millions of dollars shared between Wellingtonians across the region is a pretty good consolation.”
  2. Tourism worth half a billion to WanakaThe tourism dollar has a broad impact for the region, with spend spread across a wide variety of sectors, from food and beverage, recreation, retail, accommodation, through to fuel, automotive and activities."
  3. Holiday Parks’ Emerging Star award winner - “I really believe the success of our business and tourism in Rotorua, or even tourism in NZ, is less about what we each do individually in our companies but what we do selflessly for our communities, for our industry and for tourism in NZ
  4. Tourism a major player for Northland “Tourism is a major player in the economic scene up here. If you measure tourism in either total number of guest nights or total spend, Northland is the sixth largest tourism region in the country, which surprises a lot of people when you say that, after Auckland, Rotorua, Wellington, Christchurch and Queenstown."
  5. Rotorua, first bilingual city - “We were moving in this direction anyway- we're a top tourism destination and we have a very strong bilingual community; the next step is to tell our stories."
  6. Community benefit from improved qualityHealth and safety has to be a priority for any holiday park where we want people to enjoy themselves in a safe environment.  I believe we just can’t do enough on health and safety so any checks and assessments have got to be good for the business."
  7. Tourism helping Taranaki -  A visiting real estate expert has painted a rosy picture for Taranaki, largely on the back of a surging tourism industry. It will have its ups and downs but the fundamentals are all good so there are definitely positive signs.”
  8. Manaakitangi at its best Some 1500 Kiwi families opened their homes free of charge to Lions fans and supporters.  “I thought if New Zealanders were keen to open up their homes that would be pretty cool and it just grew and blossomed from there.”
  9. Marathon boost for Hawke’s Bay -The Air New Zealand Hawke's Bay International Marathon boosted the region's tourism "It's been a huge weekend for Hawke's Bay, it just gives May a real boost." Most of the restaurants have been chock-a-block and we've had good feedback from a lot of accommodation facilities, with many being nearly full."
  10. Conference boost for Dunedin - "International conference expected to bring 600 delegates to the city and inject $1million into Dunedin's economy." ''We're saying 'Hey, we are a player in the international scene'.''
  11. Hamilton benefits from conference winHamilton will be the first city outside North America to host the conference. "We're going to do it our way, we'll have a powhiri. We'll have various kinds of evening events. They might be comedy, or some kind of music. With conference attendees spending twice that of tourists, Tourism New Zealand says the conference will deliver $1.7 million to the local economy.
  12. Hotel Industry awards - the tourism industry offers great career opportunities and produces some great talent. 
  13. The Kapiti Island Nature Tours founder on the value of culture to its eco-tourism business, overcoming launch opposition, and expansion plans beyond the island.
  14. Tourism benefits the whole community says Hawke's Bay Tourism's general manager, Annie Dundas.