One of Asia's top entertainers will visit New Zealand to be the
international guest judge for this year's Montana World of
WearableArt™ Awards Show (WOW).
Mr Tsai Kang Yung is Taiwan's top television presenter and his
TV shows and blogs are seen by millions of people in Mainland China
and Taiwan each week.
Tourism New Zealand Chief Executive George Hickton said Tourism
New Zealand was hosting Mr Tsai Kang Yung to help promote WOW and
New Zealand as a tourism destination.
"Mr Tsai's profile throughout greater China, plus his unique
style and personality, made him an ideal choice to be the WOW
international judge."
As a sponsor of WOW since 2001, Tourism New Zealand has helped
build the profile of this premier art event internationally by
hosting high-profile designers, students and media from key visitor
markets.
"There is nothing quite like the vibrancy and drama of WOW to
capture the imagination of international media, high-profile
fashion designers, fashion students and opinion leaders," George
Hickton said.
Four media from Hong Kong, Mainland China and Taiwan will
accompany Mr Tsai to New Zealand to cover WOW and his travels
around New Zealand and media coverage is estimated to reach around
four million viewers.
Since 2001, Tourism New Zealand has hosted international media
from 14 countries including the UK, US, Australia, China, Thailand,
The Netherlands, India and Japan to see the event first hand.
"That coverage has been seen by millions of people overseas and
portrays New Zealand as a country that is more than just
landscapes; it shows us as a vibrant nation with a sophisticated
art scene and an entrepreneurial spirit. There is no other event
quite like this on the planet, and the media love that," George
Hickton said.
"We are delighted that Mr Tsai will be in Wellington to see the
show and to judge the Wellington International Award" says Suzie
Moncrieff, Founder of WOW. "His love of fashion and creativity will
be inspiring and we look forward to showcasing our unique event to
him and to the media contingency that are accompanying him."
This year there are entries from Australia, Japan, Hong Kong,
India, the Netherlands, United Arab Emirates, the US, the UK,
Canada and New Zealand. Entries will grace the stage of
Wellington's TSB Bank Arena in September and October.
"It would be wonderful to see a contingency of garments from
greater China adorn the 2010 stage as a result of the media
exposure generated from Mr Tsai's visit," Suzie Moncrieff
added.
Tsai Kang Yung has high expectations of the quality of the WOW
entries. "I expect less of a boundary between arts and design with
WOW - I am sure that the WOW entries will 'wow' me," he says.
He also has high expectations of New Zealand. "My friends tell
me New Zealand is so beautiful that they want to emigrate there.
Their compliments have made me really look forward to the trip," he
says.
For further information contact:
Cas Carter, 021 915 410
Read more about
Taiwan in our online Market Guide
Background
- The Montana World of WearableArt™ Awards Show (WOW) runs in
Wellington, New Zealand at the TSB Bank Arena from 24 September to
4 October. For more information visit http://www.worldofwearableart.com/home
- Tsai Kang Yung has hosted the Golden Horse Film Festival Awards
Ceremony, which are regarded as the most prestigious awards for
Chinese-language films outside mainland China.
- His best known television programme is Kang Xi Lai Le,
the highest rating talk show in Taiwan. His humorous and frank
interview style has made the show hugely popular with
Chinese-speaking audiences across the world on satellite TV and the
internet.
- Tsai Kang Yung's blog on www.sina.com, China's main web portal, has
accumulated more than 30 million page views since its launch, and
he uses his blog to share his stories of life, work, and travels.
Mr Tsai has also written several books about his life experiences,
many of which are bestsellers in greater China.