Prime Minister and Minister of Tourism John Key, has delivered
on his promise to increase tourism funding - a move he has long
said will help drive New Zealand's recovery from the economic
recession.
Cabinet today approved an extra NZD20 million in funding for
tourism in 2009/10, which will bring this year's annual funding up
to NZD89 million. This will allow Tourism New Zealand to increase
our visibility in key markets such as Australia, the United States,
and China.
"The increase in funding is something the industry has been
waiting for, for many years, and it was one of the priority
recommendations of the Job Summit."
Of the NZD20 million, NZD5 million will be earmarked for Tourism
New Zealand to carry out joint venture work with the private sector
and regional tourism organisations (RTOs).
"Through the 100% Pure New Zealand campaign Tourism New Zealand
has created a strong, internationally-recognised brand. By
combining forces with private sector companies such as airlines and
hotels we will increase our ability to turn awareness into
arrivals.
"The New Zealand visitor experience is not just about skiing or
geysers. The joint venture funding with RTOs gives regions the
ability to market themselves as unique while still under the 100%
Pure banner.
"Tourism is a substantial and dynamic industry sitting at the
forefront of our economy. Its performance ultimately affects the
wellbeing of all New Zealanders. A strong tourism brand enhances
New Zealand's profile and benefits other exporters.
"This funding is, in my view, an investment that all New
Zealanders will reap the rewards from."
Media contact: Lesley Hamilton 027 490 1345
Source: Minister of Tourism/Prime Minister
- Media Statement