Tourism New Zealand has launched a new-look corporate website -
www.tourismnewzealand.com - packed with news,
research, market information and in-depth campaign information.
Tourism New Zealand Chief Executive Kevin Bowler says the new
website provides comprehensive information about Tourism New
Zealand's work and gives valuable insights into how offshore
markets are performing.
"The new website will help make sure the industry is coordinated in
its marketing efforts by providing a hub of information about what
we are doing offshore.
"It is a valuable tool for operators, with plenty of information to
help in business planning and to guide where marketing budget is
best focused."
The new site has a simplified design based around six "most used"
sections. It also has an expanded and updated 'Markets &
Stats' section, more video and image content, an improved
search function and a dedicated campaign section covering international
public relations work, consumer and trade
marketing, and a dedicated Rugby World Cup 2011 page.
More news, editorial and multimedia content will help operators
stay up to date with the 100% Pure New Zealand campaign and wider
industry news.
The website also has advice on the best way to approach
international tourism markets, with tips on how to get involved in
Tourism New Zealand's campaigns and events.
"Our international offices provide eyes and ears on the ground for
New Zealand tourism. A strong focus of this website is about making
sure we can effectively share the intelligence we are getting back
from our offshore posts," says Kevin Bowler.
The 'Markets & Stats' section of the
site will be continually updated with latest market data,
commentary and Tourism New Zealand activity offshore.
The website will be further enhanced over the coming months to
ensure it remains a useful and relevant tool for the industry.
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For more information contact:
Cas Carter - 021 915 410; casc@tnz.govt.nz