Tourism New Zealand and Air New Zealand are working together to
give Australians something to 'shout' about.
The two organisations have just launched another round of the
'New Zealand Big Shout' campaign in Australia.
Air New Zealand will give away free domestic travel by providing
two free New Zealand domestic flights with every return
trans-Tasman flight purchased during the promotion.
The campaign will run from 11 to 25 April for travel between 25
April and 30 June; and will give Australian travellers flight
options to 26 domestic destinations from six Australian
international gateways.
Tourism New Zealand is working with Air New Zealand to promote
the campaign, as well as working with the New Zealand and
Australian travel sellers and Regional Tourism Organisations to
ensure there are great 'on the ground' deals to back up the flight
offer.
"This is a proven tool to stimulate travel at a quiet time
between peak summer and the ski season for the New Zealand
industry, and it's an example of a public/private partnership
that's already been seen to work," Tourism New Zealand Chief
Executive Kevin Bowler said.
The campaign will also help unite the regional work Tourism New
Zealand is already doing with Regional Tourism Organisations in
Australia with a national campaign.
Australia has proven to be a very resilient market during the
last year when many countries were hit by the global economic
crisis.
In the year to February 2010 Australian holiday arrivals were up
22 per cent, or 84,478 visitors.
The 'Big Shout' campaign will run on TV, online and print
encouraging potential travellers to visit either Air New Zealand's
Website - www.airnewzealand.com.au - or Tourism New
Zealand's website - www.newzealand.com - to purchase the flight
offer, and to check out the range of industry offers.
Air New Zealand Deputy CEO Norm Thompson says the 'Big Shout'
campaign is a great way of encouraging Australians to explore more
regions of New Zealand.
"When Tourism New Zealand and ourselves ran the 'Big Shout'
campaign last year we saw a significant increase in the percentage
of passengers who included a domestic flight as part of their
itinerary.
"Through this campaign we plan to not only attract a lot more
Australians to discover more of New Zealand but to also create a
lot more ambassadors who will return to Australia raving about New
Zealand," Norm Thompson said.
Find out more on www.newzealand.com
Read more about
Australia in our Australia market guide