“The data shows tourism’s contribution to New Zealand’s economy was critical as we recovered from the pandemic with the sector rising to become New Zealand’s second largest export for the year,” says Tourism New Zealand Chief Executive René de Monchy.

“Not only does tourism contribute to our national economy but it supports our regions and communities – employing 317,514 New Zealanders.

Australia, USA and China were the top visitor markets by arrivals for the quarter October and December 2023, which includes two of New Zealand’s off-peak spring months. 

“It’s promising to see spending in part of our off-peak season providing a boost – but there is still work to do. Growing off peak arrivals ensures visitation is spread out across the year, helping to increase the tourism sector’s productivity and sustainability as well as supporting New Zealand’s economy.

“Tourism New Zealand’s latest research shows that there is strong potential to drive bookings in our off-peak seasons, spring and autumn. Tourism New Zealand will be working hard to encourage this,”
72.3% of those holiday visitors surveyed in the IVS indicated they were likely to recommend Aotearoa New Zealand as a visitor destination to others. While 94.9% of holiday visitors reported the holiday met or exceeded their expectations.

“Visitors to New Zealand are our best advocates once they return home, sharing recommendations with their friends and family. It’s fantastic to see New Zealand continues to deliver on its promise of an exceptional holiday and that’s a real credit to the industry,” concluded Mr de Monchy.

International visitor survey December 2023(opens in new window)

• International visitors spent $2.7b between October and December 2023 and $9.9b in the full year 2023
• Top visitor markets by arrivals in 2023 were Australia, USA and China
• Visitors from the USA spent $1.4 billion in 2023 and visitors from Australia spent $3.4b
• Holiday visitors median daily spend was $339.50
• Visitors from the USA had the highest median daily spend at $353
• Median length of stay for holiday visitors was 10 days