News and Media Releases - Tourism New Zealand

Sir Peter Jackson Selects Winner in the 100% Pure New Zealand Your Big Break Film Competition

Fri, 05 Mar 2010 15:56:00 GMT

A short film about New Zealand has given one young film-maker his 'Big Break'.

New Zealand Operators Make Green Travel List

Tue, 02 Mar 2010 17:00:00 GMT

Two New Zealand operators have been named among the UK Guardian newspaper's 2010 Guardian Green Travel List.

Japan's Own Clint Eastwood Visits New Zealand

Tue, 02 Mar 2010 15:30:00 GMT

One of Japan's biggest name movie stars will arrive in New Zealand this week, as part of a Tourism New Zealand project to promote the 2011 Rugby World Cup (RWC).

Joint Venture Campaigns Get Underway in Australia

Tue, 02 Mar 2010 10:33:00 GMT

Joint venture campaign activity has kicked off in Australia and is set to give New Zealand a high profile over the next few months.

Dutch Reality TV Show Serves Up New Zealand

Mon, 01 Mar 2010 14:18:00 GMT

The knives are out for five Dutch couples this month as they compete to win the chance of a lifetime in New Zealand.

Visitor Arrivals Hold Strong for Summer Peak Season

Mon, 01 Mar 2010 12:59:00 GMT

New Zealand has seen a record number of arrivals in January, signalling a welcome return to growth and stability after a tough 2009.

Visitor Arrivals Hold Strong for Summer Peak Season

Mon, 01 Mar 2010 12:59:00 GMT

New Zealand has seen a record number of arrivals in January, signalling a welcome return to growth and stability after a tough 2009.

Watch the Your Big Break Films Online

Wed, 24 Feb 2010 16:29:00 GMT

The completed films from the five finalists in Tourism New Zealand's 'Your Big Break' film competition have just been released online.

Follow Us on Twitter!

Wed, 24 Feb 2010 10:59:00 GMT

Tourism New Zealand is now on Twitter. Follow us to keep up to date with our news and what's new on this website.

New Australian Campaign Targets School Holidays

Tue, 23 Feb 2010 11:36:00 GMT

Tourism New Zealand has just launched a new campaign (21 February) in Australia targeting families in the lead up to the April school holidays.

New Australian Campaign Targets School Holidays

Tue, 23 Feb 2010 11:36:00 GMT

Tourism New Zealand has just launched a new campaign (21 February) in Australia targeting families in the lead up to the April school holidays.

Tourist Spend up 4% in 2009

Mon, 22 Feb 2010 13:13:00 GMT

International tourism spending increased by 4 per cent reaching NZD6.2 billion in the 2009 calendar year, according to data released today by the Ministry of Tourism.

Māori Carving Bound for Shanghai

Thu, 18 Feb 2010 11:29:00 GMT

An official delegation including Prime Minister and Minister of Tourism John Key today bid farewell to a piece of Māori art that will take centre stage at this year's Shanghai World Expo.

German Travel Show Visits New Zealand

Thu, 18 Feb 2010 09:08:00 GMT

German actress Sophie Schuett is touring New Zealand in February filming a travel programme that will show in Germany in August.

New Campaign Raising Awareness in Japan

Tue, 16 Feb 2010 17:09:00 GMT

A major promotional campaign in Japan is raising awareness of what New Zealand has to offer as a holiday destination.

Fans Flock to RWC 2011 on Facebook

Tue, 16 Feb 2010 16:25:00 GMT

Social media is proving its worth for the organisers of Rugby World Cup 2011 (RWC 2011), who have recently celebrated having the biggest Facebook site in New Zealand.

Sights Set on South America

Mon, 15 Feb 2010 14:41:00 GMT

Chile, Argentina and Brazil are all firmly in Tourism New Zealand's sights as it evaluates the potential in small but growing secondary markets.

First Signs of Recovery in the UK

Fri, 12 Feb 2010 09:52:00 GMT

Travel from the UK has begun to show signs of recovery as the British economy returned to growth for the first time since early 2008.

Thirteen New Cycle Trails Announced

Thu, 11 Feb 2010 14:41:00 GMT

Prime Minister and Minister of Tourism, John Key has welcomed the announcement that thirteen projects will go through to stage two of the next funding round of The New Zealand Cycle Trail Project.

Kaikoura in Lonely Planet's Top Thrills

Wed, 10 Feb 2010 17:19:00 GMT

Swimming with dolphins off the coast of Kaikoura has been ranked among the top 10 most thrilling experiences in the world by travel guide publishers Lonely Planet.

Ski Season Campaign Targets Australians

Fri, 05 Feb 2010 13:46:00 GMT

Tourism New Zealand's new early-bird ski campaign, targeting Australian skiers and snowboarders, kicks off this Sunday (7 February).

Ski Season Campaign Targets Australians

Fri, 05 Feb 2010 13:46:00 GMT

Tourism New Zealand's new early-bird ski campaign, targeting Australian skiers and snowboarders, kicks off this Sunday (7 February).

Optimism Up As Record Arrivals Kick-Start Summer

Fri, 05 Feb 2010 13:18:00 GMT

With visitor arrivals figures improving in December and signs of economic recovery in New Zealand's key visitor markets, there is a general feeling of optimism among the New Zealand tourism industry.

British Travellers Vote New Zealand in Top Three

Fri, 05 Feb 2010 11:11:00 GMT

British travellers still love New Zealand, voting the country their third favourite destination in this year's Wanderlust travel awards.

Summer Arrivals Get a Kick-Start

Thu, 04 Feb 2010 13:27:00 GMT

The summer peak season has kicked off better than expected for the tourism industry, with international visitor arrivals showing strong signs of recovery.

Queenstown Steals the Heart of Bollywood Starlet

Wed, 03 Feb 2010 11:54:00 GMT

Filming of Dharma Productions' I Hate Luv Storys wrapped up yesterday (2 February), with the actors and crew delighted at the scenery and hospitality offered by the Queenstown area.

Prime Minister Appoints 'Spokesbird' for Conservation

Fri, 29 Jan 2010 12:22:00 GMT

New Zealand's celebrity parrot, Sirocco the kakapo, has been officially appointed as the world's first "spokesbird for conservation".

TNZ Welcomes Two New Board Members

Wed, 27 Jan 2010 11:55:00 GMT

Tourism New Zealand welcomes two new members to its Board at the start of February - Sam Morgan and Richard Leggat.

Second Phase of Backpacker Campaign Kicks Off

Tue, 26 Jan 2010 16:38:00 GMT

A campaign targeting backpackers and challenging them to 'Go All The Way' to New Zealand has stepped up a notch in 2010 with a series of events and promotions.

'Big Break' Short Film Competition Winners Announced

Fri, 22 Jan 2010 11:44:00 GMT

Two New Zealand film-makers have made it through to the top five in an international film competition organised by Tourism New Zealand.

'Your Big Break' Film Competition Finalists Announced

Fri, 22 Jan 2010 11:44:00 GMT

Two New Zealand film-makers have made it through to the top five in an international film competition organised by Tourism New Zealand.

New Website Lends a Hand to Tourism Businesses

Fri, 22 Jan 2010 10:16:00 GMT

Tourism New Zealand has launched a new-look corporate website - www.tourismnewzealand.com - packed with news, research, market information and in-depth campaign information.

Joint Venture Fund Announced

Thu, 21 Jan 2010 15:40:00 GMT

Prime Minister John Key has today announced details of a joint venture marketing fund that could result in a NZD10 million marketing boost in Australia.

More Than 1,000 Film-Makers Hope for 'Big Break'

Wed, 20 Jan 2010 16:19:00 GMT

Close to 1,100 amateur film-makers are eagerly awaiting news of whether they are about to get their 'Big Break'.

Kia Ora from Kevin Bowler

Wed, 20 Jan 2010 08:45:00 GMT

Welcome back and best wishes for the new year. For me, this is a long-awaited start to my new role as Chief Executive at Tourism New Zealand.

Global Tourism to Rebound Strongly in 2010

Tue, 19 Jan 2010 11:37:00 GMT

Global tourism should rebound strongly in 2010 following "one of the most difficult years" for the industry, according to a new report from the United Nations World Tourism Organisation (UNWTO).

Air New Zealand Wins Airline 'Oscar'

Fri, 15 Jan 2010 16:58:00 GMT

Air New Zealand has been named 'Airline of the Year' for 2010 in a leading international industry publication.

'Airline of the Year' is a Positive for New Zealand

Fri, 15 Jan 2010 13:26:00 GMT

Air New Zealand being named 'Airline of the Year' is an enormous achievement that will also reflect favourably on the country's tourism industry.

'Big Break' Gaining Momentum

Tue, 22 Dec 2009 11:02:00 GMT

A competition offering budding film-makers their 'Big Break' is gaining momentum, with thousands of people viewing and voting for entries online.

Looking Ahead to 2010

Tue, 22 Dec 2009 10:50:00 GMT

It has been a challenging year for tourism worldwide, with an expected 5 per cent decline in outbound travel globally. With visitor arrivals down just 0.6 per cent to 30 November 2009, New Zealand is holding its own.

Slow Start to Summer for Visitor Arrivals

Mon, 21 Dec 2009 11:45:00 GMT

International visitor arrivals figures out today have confirmed that it has been a slow start to the peak season for the New Zealand tourism industry.

23 Centres to Host Rugby World Cup 2011 Teams

Fri, 18 Dec 2009 10:38:00 GMT

Kiwi communities, big and small, in 23 towns throughout New Zealand are preparing to share in the excitement of Rugby World Cup 2011 (RWC 2011).

Tim Hunter to Head Joint Project with Air New Zealand

Thu, 17 Dec 2009 10:12:00 GMT

Tourism New Zealand Acting Chief Executive and General Manager Operations, Tim Hunter, has been appointed to lead a joint project with Air New Zealand to promote long term growth in North American visitorsto New Zealand.

Queenstown to Become a Bollywood Star

Wed, 09 Dec 2009 11:42:00 GMT

Major Bollywood production company Dharma Productions will film in Queenstown in late January, putting New Zealand on screen in front of as many as 150 million viewers.

Queenstown to Become a Bollywood Star

Wed, 09 Dec 2009 11:42:00 GMT

Major Bollywood production company Dharma Productions will film in Queenstown in late January, putting New Zealand on screen in front of as many as 150 million viewers.

Gap Year Challenge Wraps Up in Queenstown

Thu, 03 Dec 2009 11:27:00 GMT

It's the end of the road for the young British travellers who have been battling it out to win the coveted title of 'The Ultimate Gap Year Traveller 2009' in online reality travel series The Gap Year: Challenge New Zealand.

Yumiko Nakayama QSM Retires After Almost Four Decades

Tue, 01 Dec 2009 22:08:00 GMT

She's lived here only briefly and is as Japanese as they come, but Yumiko Nakayama has dedicated her entire working life to promoting New Zealand.

Backpackers Buzz About 'Going All The Way'

Tue, 01 Dec 2009 21:24:00 GMT

There's only one way to really convince backpackers to 'Go All the Way' and that's to show them how it's done, which is exactly what Tourism New Zealand is aiming to do as it steps up activity around its 'Go All the Way' campaign.

Farewell from George Hickton

Tue, 01 Dec 2009 21:20:00 GMT

As I head out the door at Tourism New Zealand today for the last time, I would like to thank the industry for your support of our work and the 100% Pure New Zealand campaign over the last 10 years.

A Decade of 100% Pure Commitment

Tue, 01 Dec 2009 21:15:00 GMT

Above all else, Tourism New Zealand's outgoing Chief Executive George Hickton will be remembered for developing a consistently world-beating tourism brand that has strengthened New Zealand's position on the map.

New Zealand Set to Star on Silver Screen

Mon, 30 Nov 2009 11:15:00 GMT

New Zealand will be the star of a new project that's offering aspiring film-makers the chance to get their work in front of director Peter Jackson.

New Zealand Set to Star on Silver Screen

Mon, 30 Nov 2009 11:15:00 GMT

New Zealand will be the star of a new project that's offering aspiring film-makers the chance to get their work in front of director Peter Jackson.

Highlights from Tourism New Zealand's Roadshow

Fri, 27 Nov 2009 21:07:00 GMT

Tourism New Zealand has been on the road over the past week updating the tourism industry on our activities offshore and our plans for 2010. Here are a few highlights.

Second Month of Growth Boosts Outlook for Summer

Mon, 23 Nov 2009 11:12:00 GMT

The Australian market is buoying visitor numbers to New Zealand as the industry starts to see some signs of recovery.

Singapore Airlines Deal To Boost New Zealand's Profile

Mon, 16 Nov 2009 12:50:00 GMT

Singapore Airlines and Tourism New Zealand have signed a marketing agreement to jointly develop and promote tourism to New Zealand on Singapore Airlines' services.

Singapore Airlines Deal To Boost New Zealand's Profile

Mon, 16 Nov 2009 12:50:00 GMT

Singapore Airlines and Tourism New Zealand have signed a marketing agreement to jointly develop and promote tourism to New Zealand on Singapore Airlines' services.

New Zealand Wins Responsible Tourism Awards – Again!

Thu, 12 Nov 2009 12:26:00 GMT

For the second year running, New Zealand has taken the top spot at the prestigious Virgin Holidays Responsible Tourism Awards.

New Zealand Wins Responsible Tourism Awards - Again!

Thu, 12 Nov 2009 12:26:00 GMT

For the second year running, New Zealand has taken the top spot at the prestigious Virgin Holidays Responsible Tourism Awards.

Why We Should Stick with 100% Pure

Wed, 11 Nov 2009 12:57:00 GMT

New Zealand's tourism brand 100% Pure New Zealand celebrated its 10th anniversary in 2009. Ten years is a long time in marketing, so does that mean it's time for a change? Here are my thoughts on why 100% Pure New Zealand is just as relevant, if not more so, than it was 10 years ago.

Backpacking on Social Media

Wed, 11 Nov 2009 10:49:00 GMT

The answer to the question 'why should you use social media to tap into the backpacker market' is pretty obvious - because they expect it!

Rugby Ball Wraps Up in Tokyo

Mon, 09 Nov 2009 21:02:00 GMT

More than 12,000 people visited New Zealand's giant Rugby Ball venue in Tokyo, with millions more seeing coverage of the Ball in Japanese media.

New Zealand Jumps to Fourth in Country Brand Index

Mon, 09 Nov 2009 20:56:00 GMT

New Zealand has leapt three spots to take fourth place in the fifth annual Futurebrand Country Brand Index (CBI).

Gap Year Five Finally Arrive

Mon, 09 Nov 2009 12:23:00 GMT

The five contestants in the tourism promotion 'The Gap Year: Challenge New Zealand' arrived into Auckland on Saturday to start the ultimate online adventure.

Tourism Spend up 1.2% to NZD6.1 billion

Fri, 06 Nov 2009 20:51:00 GMT

Spending by international visitors reached NZD6.1 billion in the year to September 2009, up 1.2 per cent on the previous year, according to data released today by the Ministry of Tourism.

New Campaign Adds Value to Regional Tourism

Thu, 05 Nov 2009 12:16:00 GMT

i-SITE New Zealand is pooling the local knowledge of its 600 staff for a new campaign launching this week, which is designed to raise awareness of i-SITE among domestic travellers.

New Campaign Adds Value to Regional Tourism

Thu, 05 Nov 2009 12:16:00 GMT

i-SITE New Zealand is pooling the local knowledge of its 600 staff for a new campaign launching this week, which is designed to raise awareness of i-SITE among domestic travellers.

New Zealand in Lonely Planet's Top 10 for 2010

Tue, 03 Nov 2009 10:22:00 GMT

New Zealand's made the cut to be named in Lonely Planet's prestigious Best in Travel publication for 2010.

Additional Money Expected to Bring 45,000 More Visitors

Mon, 02 Nov 2009 10:15:00 GMT

Additional funding of NZD20 million announced today by Prime Minister and Minister of Tourism John Key is expected to bring up to around 45,000 additional visitors to New Zealand through increased marketing efforts, Tourism New Zealand says.

Tourism to get extra $20 million this year

Mon, 02 Nov 2009 10:09:00 GMT

Prime Minister and Minister of Tourism John Key, has delivered on his promise to increase tourism funding - a move he has long said will help drive New Zealand's recovery from the economic recession.

Hundreds Queue for Giant Rugby Ball

Sun, 01 Nov 2009 11:11:00 GMT

Hundreds of Japanese people have been queuing to learn more about New Zealand in the Giant Rugby Ball in Tokyo.

Haka Cultural Workshops at Tokyo Giant Rugby Ball

Fri, 30 Oct 2009 09:52:00 GMT

Tourism New Zealand is bringing a bit of New Zealand history and culture to downtown Tokyo today (Friday) by hosting a Māori cultural workshop at the Giant Rugby Ball.

Millions Learn About New Zealand Through Giant Rugby Ball Promotion

Thu, 29 Oct 2009 11:21:00 GMT

New Zealand's giant inflatable Rugby Ball opened to the public in Tokyo yesterday and is already generating a huge amount of interest.

New Zealand’s Giant Rugby Ball Opens in Tokyo

Wed, 28 Oct 2009 09:41:00 GMT

The Prime Minister and Minister of Tourism John Key will formally open the New Zealand Rugby Ball Venue in Tokyo today.

The Bachelor Stars Engaged in New Zealand

Tue, 27 Oct 2009 10:17:00 GMT

America's reality TV star, Jason Mesnick and his partner Molly Malaney of The Bachelor fame, have become engaged during a romantic return visit to New Zealand.

Tributes & Transitions

Thu, 22 Oct 2009 11:18:00 GMT

A note from Greg Muir, Chairman, Tourism New Zealand

As we head towards the end of the calendar year and the beginning of our peak season, it is time to farewell our long-standing Chief Executive George Hickton and to welcome our newly appointed CE, Kevin Bowler.

September Arrivals Show Positive Signs for Summer

Thu, 22 Oct 2009 09:24:00 GMT

Early signs of recovery are being seen for the New Zealand tourism industry, with a growth in September arrivals figures.

New Zealand A Winner with British Voters

Thu, 22 Oct 2009 09:18:00 GMT

New Zealand has turned in a winning performance in the UK, being voted favourite long-haul country by readers of the Guardian, the Observer and www.guardian.co.uk.

Thanks a Million New Zealand!

Wed, 21 Oct 2009 11:14:00 GMT

Living like a millionaire for a week can be tough, just ask Shannyn Gourley.

Cruising Into Summer

Tue, 20 Oct 2009 10:58:00 GMT

Like every other sector, New Zealand's cruise industry has been affected by the global economic recession, with cruise lines based in the US, UK and Japan deploying their ships closer to home this summer.

Australian Market Insight Road Show Wraps Up

Thu, 08 Oct 2009 10:47:00 GMT

Tourism New Zealand's Australian team has been on the road giving operators insights on ways to work in New Zealand's biggest visitor market.

European Tour for 100% Pure New Zealand

Thu, 08 Oct 2009 10:40:00 GMT

Tourism New Zealand has launched a project to ignite European interest in New Zealand travel, with the 100% Pure New Zealand campaign being aired in eight European cities.

Rare Birds and Adventure Boost New Zealand’s Profile

Thu, 08 Oct 2009 10:29:00 GMT

As the Northern Hemisphere moves into its busy booking period, the results of some of Tourism New Zealand's major international media projects are 'going to air' in the UK.

TRENZ Returns to Auckland in 2010

Thu, 08 Oct 2009 10:02:00 GMT

New Zealand's biggest city will again be the focus for the biggest event in the New Zealand tourism industry's calendar.

Driving Awareness in the US

Thu, 08 Oct 2009 09:54:00 GMT

Travel is back on the radar for US consumers and some high-profile campaign and PR activity in market is helping boost interest in New Zealand.

Government Review to Look at Safety Standards

Mon, 28 Sep 2009 09:50:00 GMT

A Government-led review of adventure tourism in New Zealand will look at the level of safety standards in place across the industry and whether these are being met.

Prime Minister Takes the Spotlight on Letterman

Fri, 25 Sep 2009 09:45:00 GMT

Americans now have a few more reasons to visit New Zealand thanks to John Key and David Letterman.

International Media Flock to WOW

Fri, 25 Sep 2009 09:12:00 GMT

Media from all over the world have travelled to New Zealand to cover this year's Montana World of Wearable Art Awards Show (WOW), which started in Wellington this week.

Ski Season Helps New Zealand to a Strong Winter

Tue, 22 Sep 2009 08:57:00 GMT

Australian holiday arrivals and a strong ski season have helped New Zealand enter new territory for visitor arrivals over winter.

New Tourism New Zealand Chief Executive Announced

Mon, 21 Sep 2009 13:12:00 GMT

Tourism New Zealand Chairman Greg Muir has today announced the appointment of Kevin Bowler as its new CEO.

New Zealand Voted Best at Destination Branding

Mon, 21 Sep 2009 13:00:00 GMT

New Zealand has come out on top in a survey asking tourism organisations from around the world to rank the best destination brands.

International Tourism Expenditure Forecast to Reach NZD8.2 billion by 2015

Mon, 21 Sep 2009 12:51:00 GMT

Released Friday by the Ministry of Tourism, international tourism expenditure (excluding airfares) is forecast to grow by an average of 4.7 per cent per annum to reach NZD8.2 billion in 2015.

Top Taiwanese Entertainer to be WOW Guest Judge

Fri, 18 Sep 2009 08:41:00 GMT

One of Asia's top entertainers will visit New Zealand to be the international guest judge for this year's Montana World of WearableArt™ Awards Show (WOW).

Backpackers to 'Go All The Way'

Thu, 17 Sep 2009 12:40:00 GMT

Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to "Go All The Way" … to New Zealand.

Freedom Campers Asked to 'Assume Nothing'

Wed, 16 Sep 2009 09:39:00 GMT

"Assume nothing - always ask a local" is the message being touted by authorities keen to tidy up the presumption that anyone can camp anywhere in New Zealand.

Tourism Industry Urged to 'Give it 100%' for RWC 2011

Thu, 10 Sep 2009 09:29:00 GMT

The tourism industry and local communities are being called on to "Give It 100%" as hosts during the 2011 Rugby World Cup, which kicks off in just two years.

Giant Rugby Ball tackles Tokyo

Thu, 10 Sep 2009 09:26:00 GMT

Prime Minister and Minister of Tourism John Key yesterday announced the next deployment for New Zealand's unique Giant Rugby Ball.

Welcoming Rugby World Cup Visitors at our Border

Thu, 10 Sep 2009 09:24:00 GMT

The first experience a visitor has when they come to New Zealand is at the border. But sometimes asking visitors to comply with border regulations can seem unfriendly.

Latest 100% Pure Campaign Starts in China

Thu, 10 Sep 2009 09:20:00 GMT

Tourism New Zealand has just started launched another burst of campaign work in the growing Chinese market.

New Zealand Shines at Top British Awards

Thu, 10 Sep 2009 09:00:00 GMT

It was gold and two silvers for New Zealand in the recent prestigious Condé Nast Traveller awards in the UK last week.

New Zealand Named as a Top Destination - Condé Nast

Tue, 01 Sep 2009 12:32:00 GMT

For the sixth year in a row, New Zealand has been ranked in the top five best destinations in the world by readers of the prestigious Condé Nast Traveller magazine.

Great Kiwi Invite Winners Announced

Sun, 30 Aug 2009 08:56:00 GMT

The winners of Tourism New Zealand's 'Great Kiwi Invite' campaign were announced on Friday, live on TVNZ's morning show Breakfast. The 15 winners hail from several of New Zealand's major tourism markets including the US, UK and Australia.

80,000 Kiwis Await Prize Draw Results

Fri, 28 Aug 2009 12:17:00 GMT

New Zealanders from across the country will be eagerly awaiting the results of a prize draw to find out if their friends and family are the winners of 15 free flights to New Zealand.

Countdown to Kiwi Link India

Fri, 28 Aug 2009 08:50:00 GMT

Kiwi Link India is about to kick off, with 25 New Zealand companies and regions making the trip to the four-day event running in New Delhi and Mumbai.

Expert Says NZ is 'Leading the Way'

Mon, 24 Aug 2009 13:32:00 GMT

New Zealand is leading the world in its approach to sustainable tourism and is in a position to help other countries develop in this area, a visiting responsible tourism expert says.

Australians See Another Side of New Zealand

Mon, 24 Aug 2009 12:07:00 GMT

The Prime Minister and Minister of Tourism John Key gave New Zealand's profile a further boost today when he announced a new-look tourism campaign, which goes to air in Australia on Sunday.

Australia Hits New Record High

Fri, 21 Aug 2009 12:00:00 GMT

Visitors from Australia reached a record high in July, delivering nearly 16,000 more travellers from across the Tasman than the same month last year.

Top Accolade for Cruise Advocate

Fri, 21 Aug 2009 10:57:00 GMT

One of New Zealand's top advocates for the cruise industry has been made a life member of the organisation he helped found.

Agreement Opens Gates for Trans-Tasman Travel

Thu, 20 Aug 2009 11:54:00 GMT

A new trans-Tasman agreement is set to increase the rewards for New Zealand's tourism industry.

The Media is Dying. What's in it for us?

Fri, 14 Aug 2009 13:23:00 GMT

Traditional media is dying but that's an opportunity for the tourism industry according to Jane Dent, Tourism New Zealand General Manager International PR.

Market Update: Fresh Outlook for Summer

Wed, 12 Aug 2009 12:54:00 GMT

Summer is critical for New Zealand's tourism industry and Tourism New Zealand is placing a determined focus on ways to fill those busy peak months.

Travellers Confidence with Internet Increases

Wed, 12 Aug 2009 12:49:00 GMT

New research by Tourism New Zealand has confirmed that the way people book travel has changed radically over the last few years.

Māori Tourism Operators on a Mission

Wed, 12 Aug 2009 12:44:00 GMT

Māori tourism operators are already seeing results from a recent Tourism New Zealand-organised trip to the UK and Europe. The group was on a mission to educate New Zealand sellers on Māori culture and Māori tourism.

Māori Tourism Operators on a Mission

Wed, 12 Aug 2009 12:44:00 GMT

New Sydney to Rotorua Flights Announced

Fri, 07 Aug 2009 12:40:00 GMT

Air New Zealand announced today that it will commence twice-weekly flights between Sydney and Rotorua from 12 December.

One-Year Milestone for Qualmark Green

Tue, 04 Aug 2009 12:33:00 GMT

It's not easy being green, but more than 240 tourism businesses have shown it can be done by achieving Qualmark Green enviro-ratings in the past year.

Qualmark Celebrates First Green Birthday

Tue, 04 Aug 2009 11:49:00 GMT

New Zealand's world-leading environmental accreditation system for tourism businesses - Qualmark Green - is one year old today.

Is Social Media For You?

Mon, 03 Aug 2009 13:22:00 GMT

A year ago some may have dismissed social media - including sites and services like Bebo, Facebook, YouTube and Twitter - as just another fad. But social media is here to stay, and it has dramatic consequences for the way we communicate.

Kiwis Invited to Become Ambassadors for NZ

Fri, 31 Jul 2009 11:38:00 GMT

The Prime Minister launched a new tourism campaign today, calling on all New Zealanders to support the tourism industry and become ambassadors for their country.

One in a Million Found

Thu, 23 Jul 2009 11:26:00 GMT

The winner of Tourism New Zealand's 'Thanks a Million Oz!' competition has been announced, with the lucky one in a million Australian walking away with a millionaire's holiday to New Zealand.

Swine Flu Dents Asian Arrivals

Tue, 21 Jul 2009 11:15:00 GMT

Statistics released today provide the first clear picture of the effect of Influenza A H1N1 (Swine Flu) on Asian visitors' confidence to travel.

New Zealand Tourism among World's Best

Mon, 20 Jul 2009 11:07:00 GMT

A selection of New Zealand operators have been voted as being among the world's best by the readers of top US travel magazine Travel + Leisure.

The Bachelor Heats up New Zealand TV Screens

Mon, 13 Jul 2009 10:49:00 GMT

The tourism industry is getting behind a promotion to help find New Zealand's own 'Bachelor', as the hit reality show heats up television screens around the country this month.

Recovery for Global Tourism Unlikely Before 2010

Thu, 09 Jul 2009 12:23:00 GMT

Latest figures show that the global economic situation is having a larger than expected impact on global tourism, and a full recovery is unlikely before 2010.

George Hickton to Stand Down After 10 Successful Years

Tue, 30 Jun 2009 12:19:00 GMT

After 10 years at the helm of Tourism New Zealand its chief executive George Hickton is stepping down leaving a strong legacy for his successor.

Celebrating New Year the Māori Way

Tue, 30 Jun 2009 12:16:00 GMT

June 24 marked the official start of Matariki, signifying the dawn of the Māori New Year.

100% Pure Winter Wonderland

Tue, 30 Jun 2009 11:40:00 GMT

The 100% Pure New Zealand brand will get a profile boost when it adorns the largest winter sports event in the Southern Hemisphere in August.

Inaugural Winter Games given $1 million boost

Fri, 26 Jun 2009 12:02:00 GMT

Prime Minister and Tourism Minister, John Key has today announced that the Government will invest NZD1 million in this year's inaugural Winter Games.

Tourism New Zealand Chief Executive Stands Down

Fri, 26 Jun 2009 11:03:00 GMT

The CEO of Tourism New Zealand, who has led the marketing organisation for more than a decade, is to stand down at the end of this year.

Thanks a Million Australia

Mon, 22 Jun 2009 10:42:00 GMT

The New Zealand tourism industry is saying a big "Thanks a Million" to Australian visitors to celebrate the record of welcoming a million Australians in a 12-month period.

TODAY "Can't Wait" to Visit New Zealand

Fri, 19 Jun 2009 11:56:00 GMT

The presenters of Australia's TODAY show are getting excited about their upcoming visit to New Zealand.

Backpackers Still Travelling

Fri, 19 Jun 2009 11:48:00 GMT

While many in the tourism sector are struggling to fill beds and seats, owners of backpacker hostels say they have seen numbers holding up well so far despite the global economic downturn.

A Royal Boost for NZ's Profile in Spain

Wed, 17 Jun 2009 11:44:00 GMT

The King and Queen of Spain will arrive in New Zealand this weekend for a royal visit that is set to raise New Zealand's profile in Spain, just as Tourism New Zealand steps up activity in this market.

Prime Minister Announces 'Party Central' for Rugby World Cup 2011

Thu, 11 Jun 2009 10:36:00 GMT

Prime Minister John Key has today announced that Auckland's Queens Wharf will become the epicentre of the 2011 Rugby World Cup, with the development of a large open air "party central".

Australia's TODAY Show Shoots in New Zealand

Wed, 10 Jun 2009 10:29:00 GMT

New Zealand is about to become the star of Australia's morning television TODAY show, which will be broadcasting live from New Zealand for a week.

Revamped Website Helps Trade Sell New Zealand

Tue, 09 Jun 2009 10:44:00 GMT

A revamped website with new cutting-edge features is making selling New Zealand easier for the international travel trade.

Tourism New Zealand Taps Youth and Emerging Markets

Mon, 08 Jun 2009 11:36:00 GMT

Tourism New Zealand is looking to tap into youth travellers and emerging markets as part of its strategy to bolster visitor arrivals over the upcoming summer.

Jefferie Tippen Honoured

Mon, 08 Jun 2009 11:30:00 GMT

Jefferie Tippen, Tourism New Zealand's only Christchurch-based staff member, was made an Officer of the New Zealand Order of Merit for services to tourism in the Queen's Birthday Honours.

100% Pure New Zealand - 10 Years Young

Mon, 08 Jun 2009 11:26:00 GMT

This year is the tenth anniversary of the launch of the 100% Pure New Zealand campaign.

Australian Arrivals Keep Hopes High for Ski Season

Wed, 27 May 2009 11:10:00 GMT

Early snow and a consistent, coordinated marketing campaign are helping to keep New Zealand top of mind for Australians.

Emerging Markets Emerge for TRENZ 2009

Tue, 26 May 2009 11:03:00 GMT

Nine international travel buyers from South America will be among the hundreds of tourism industry people that flock to Auckland for TRENZ in June.

Australian Visitors Hold Up Arrivals Figures

Fri, 22 May 2009 11:26:00 GMT

Australian visitor arrivals continued to offset softening numbers from other long-haul markets during March and April.

Riding the Social Media Wave

Tue, 19 May 2009 10:55:00 GMT

If you're one of the 1.9 million New Zealanders currently using social media websites, then you'll know how useful these websites can be for staying connected to the people around you, spreading information and building relationships.

Twittering it to the World

Tue, 19 May 2009 10:50:00 GMT

The 'micro-blogging' website phenomenon Twitter (www.twitter.com) has taken the online social media world by storm. With one of the fastest growing online user communities, it seems the whole world has gone to the birds.

PM pledges $50 million in Budget for cycleway

Thu, 14 May 2009 10:29:00 GMT

Prime Minister John Key today announced the Government would spend NZD50 million over three years to build a New Zealand cycle way.

End of the Road for Mobile Recording Studio

Thu, 30 Apr 2009 10:42:00 GMT

A four-month journey that has covered almost 9,500 kilometres, visited 55 towns and cities and involved thousands of international visitors will end on a high this week when it concludes in Auckland.

Cruise Weathering the Storm

Fri, 24 Apr 2009 10:35:00 GMT

The cruise industry is confident it can weather the storm of the current global economic downturn.

Late Easter Drags Down Visitor Arrivals

Wed, 22 Apr 2009 10:29:00 GMT

Visitor arrivals for March took a further hit because of the effect of Easter, but the underlying 5 per cent downturn is close to expectations.

Prime Minister Urges Industry to Go Get Those Aussies!

Wed, 22 Apr 2009 10:22:00 GMT

"Australians, let's go get them!" was the rallying cry from Government and the tourism industry at the launch of the next generation of Tourism New Zealand's 'What's On' commercials in Wellington yesterday.

Ancient Trees Bring New Zealand and Japan Closer

Wed, 22 Apr 2009 10:14:00 GMT

Two ancient trees, both tourism icons of cultural significance, have united New Zealand and Japan in an agreement that is expected to boost tourism.

International Arrivals Hit By Easter

Tue, 21 Apr 2009 10:03:00 GMT

The Easter-effect has resulted in a hit for international visitor arrivals in March.

Prime Minister Launches Latest Tourism Campaign in Australia

Tue, 21 Apr 2009 09:56:00 GMT

The latest marketing campaign to promote New Zealand in Australia is being launched by Prime Minister and Minister of Tourism John Key today.

Canadians Lap Up Kiwi Link

Tue, 14 Apr 2009 15:14:00 GMT

Tourism New Zealand's flagship trade event Kiwi Link was held in Canada for the first time this year, and was the first carbon-neutral Tourism New Zealand event.

Canadians Lap Up Kiwi Link

Tue, 14 Apr 2009 15:14:00 GMT

Tourism New Zealand's flagship trade event Kiwi Link was held in Canada for the first time this year, and was the first carbon-neutral Tourism New Zealand event.

Market Update: Frosty Outlook for Winter

Tue, 07 Apr 2009 15:03:00 GMT

The end of summer has been and gone and the New Zealand tourism industry is bracing itself for a slower than usual autumn and winter season, but an anticipated steep drop-off in arrivals has yet to emerge across the whole industry.

Famils a Familiar Sight this Autumn

Tue, 07 Apr 2009 14:58:00 GMT

Tourism New Zealand will host more than 85 travel agents over the next three months to get them up to speed with all the latest developments in New Zealand's tourism industry.

Twitchhiker Has Plenty to Say About New Zealand

Tue, 31 Mar 2009 14:34:00 GMT

The world's first Twitchhiker has travelled from Newcastle in the UK to Stewart Island and is now on his way home, generating plenty of publicity for New Zealand in the process.

New Zealand Wins Bid to Host Travel Writers' Convention

Fri, 27 Mar 2009 11:18:00 GMT

Winning the bid to host America's top travel writers for their annual conference in 2011 is a coup for New Zealand tourism, Associate Minister of Tourism Dr Jonathan Coleman announced today.

New Qualmark Website Promotes Quality Experiences

Thu, 26 Mar 2009 14:28:00 GMT

With a vibrant new look, easier licence holder search and other new features, Qualmark's new website is proving popular with operators, visitors and travel trade.

Book Puts New Zealand in a Million Dutch Hands

Wed, 25 Mar 2009 14:20:00 GMT

A book giveaway in the Netherlands has meant a book about New Zealand is now owned by nearly one million Dutch people.

New Zealand Tipped for Smart Travel

Tue, 24 Mar 2009 14:12:00 GMT

Favourable exchange rates, good value holiday deals and a government cash injection for marketing are all helping to keep New Zealand in the minds of would-be international travellers during the credit crunch.

Australian Funding Keeps Visitor Numbers Up

Mon, 23 Mar 2009 14:04:00 GMT

A NZD2.5 million dollar funding boost to New Zealand's marketing in Australia will allow Tourism New Zealand to keep New Zealand's profile high in this important market over the coming months.

New Zealand's Profile Sky High in India

Fri, 20 Mar 2009 13:54:00 GMT

The exploits of India's cricketing superstars and the adventures of leading Bollywood Actress Preity Zinta have helped to push New Zealand's profile sky high over the last few weeks.

All a Twitter About New Zealand

Fri, 20 Mar 2009 13:42:00 GMT

New Zealand is at the centre of a tweet-fest on social networking website Twitter, thanks to the exploits of the world's first Twitch-hiker.

Visitor Raves Reaching Global Audience

Fri, 20 Mar 2009 12:09:00 GMT

Tourism New Zealand's 'Have Your Say' mobile studio is just over half-way through its nationwide tour and, so far, the initiative has been a 'raving' success.

Tourism Figures Reinforce Additional Funding

Fri, 20 Mar 2009 09:43:00 GMT

Figures out today showing a decline in visitor numbers reinforce a decision to invest more in the Australian tourism market.

New survey boosts market intelligence

Wed, 18 Mar 2009 12:03:00 GMT

A new survey is adding valuable information to Tourism New Zealand's market intelligence.

Australian Funding to Boost Key Tourism Market

Tue, 17 Mar 2009 09:26:00 GMT

Tourism New Zealand says a NZD2.5 million boost to New Zealand's marketing in Australia will help offset the effect of declining numbers in some tourism markets.

Rugby World Cup 2011 Draw Favours Regions

Thu, 12 Mar 2009 09:35:00 GMT

Tourism New Zealand says the announcement of venues for the Rugby World Cup in 2011 is good news for tourism in New Zealand.

Record Ratings See Bachelor Bliss for New Zealand

Thu, 05 Mar 2009 11:58:00 GMT

New Zealand got a share of the reality television show The Bachelor's record-breaking audience this week.

Economic Conditions Begin to Impact Tourism

Wed, 04 Mar 2009 11:52:00 GMT

Economic conditions around the world are starting to have an impact on the overall number of long-haul visitors into New Zealand.

Visitors Have Their Say On the Road

Wed, 04 Mar 2009 11:27:00 GMT

Tourism New Zealand's mobile studio has successfully completed its first month on the road and the 'Have Your Say' YouTube channel has already clocked up more than 58,000 views.

New Qualmark Campaign Promises 100% PURE Assurance

Tue, 03 Mar 2009 09:14:00 GMT

A new advertising campaign is set to provide a boost to the Qualmark programme by raising awareness among travellers here in New Zealand.

Looking for Love in All the Right Places

Tue, 03 Mar 2009 09:02:00 GMT

The Beatles said money can't buy you love - and it certainly couldn't buy New Zealand the huge exposure it is receiving in the US thanks to romantic reality television show The Bachelor.

Tourism Could Get Us Through, says Associate Minister

Fri, 27 Feb 2009 11:46:00 GMT

The government is looking to the tourism industry to get us through the challenging times ahead, according to Associate Minister of Tourism Jonathan Coleman.

Economic Conditions Biting into Tourism Markets

Fri, 27 Feb 2009 11:21:00 GMT

World economic conditions are biting into the New Zealand tourism industry with a decrease in the number of long-haul tourists visiting in January this year.

Taking the Guesswork out of Travelling

Thu, 26 Feb 2009 11:36:00 GMT

The inaugural Qualmark 2009 New Zealand Travel Guide has just been printed and is soon to be distributed throughout the country.

Keep it Green - Dump it Here

Tue, 17 Feb 2009 11:16:00 GMT

Throughout New Zealand from 90 Mile Beach to Invercargill there are more than 600 dump stations where campervan users can get rid of their toilet and water waste.

Tourism New Zealand Woos Australian Skiers

Mon, 09 Feb 2009 15:02:00 GMT

Tourism New Zealand is mounting an early run of television commercials promoting the ski season in a bid to boost visitor arrivals over winter.

Summer Holds up Better than Expected

Mon, 09 Feb 2009 14:50:00 GMT

Visitor arrivals figures out today show that visits during December helped the year end on a stronger note.

Market Update: Summer Months Holding Up for New Zealand Tourism

Mon, 09 Feb 2009 11:02:00 GMT

Around the world, Governments are clamouring to find ways to rescue countries from harsh recessions not seen since the close of the Second World War.

Louis Vuitton Pacific Series Showcases New Zealand

Fri, 30 Jan 2009 14:41:00 GMT

The start of the Louis Vuitton Pacific Series this weekend will see New Zealand in the spotlight for yachting fans from many of our major tourist markets.

International Tourism in 2009 Down But Not Out

Fri, 30 Jan 2009 10:47:00 GMT

International tourism will stagnate or decline slightly in 2009, according to the United Nations World Tourism Organisation (WTO).

Milford Sound in Global Search for New 7 Wonders of Nature

Wed, 28 Jan 2009 14:16:00 GMT

The search continues for the 'New 7 Natural Wonders of the World' and a new online ranking system shows Milford Sound is on target to make it through to the next phase.

Television Commercials Return to Air as UK Visitors 'Have Their Say'

Fri, 23 Jan 2009 10:40:00 GMT

As Tourism New Zealand's 'Have Your Say' mobile studio moves around the country, advertising back in the UK is helping keep New Zealand top-of-mind for British travellers.

New Campaign Launches by 'Webinar'

Fri, 23 Jan 2009 10:35:00 GMT

Tourism New Zealand has just launched its latest marketing campaign to travel agents across the United States without stepping out of the office.

New US Campaign to Raise Awareness of New Zealand

Fri, 23 Jan 2009 10:29:00 GMT

Come to New Zealand and get your life back - that's what Tourism New Zealand's latest $3 million campaign in the United States will be promising consumers when it launches in market in mid-February.

Australians look to New Zealand for their summer holidays

Thu, 15 Jan 2009 10:23:00 GMT

A new campaign launched in Australia on Boxing Day is helping boost interest in New Zealand as a summer holiday destination, with a 70 per cent increase in traffic to www.newzealand.com and positive feedback from the travel trade.

'Have Your Say' Mobile Studio Hits the Road

Mon, 12 Jan 2009 10:13:00 GMT

Tourists visiting the Auckland region will be the first to have the chance to send home a video message from Tourism New Zealand's mobile recording studio as it hits the road this week.

Making the India Connection

Tue, 06 Jan 2009 10:08:00 GMT

New Zealand tourism operators targeting the Indian market need to have a strong internet presence, with over half of Indian travellers searching for information about destinations abroad online.

Australia Helps Shore Up Arrivals Figures

Mon, 05 Jan 2009 13:59:00 GMT

Australia has again shown its importance to New Zealand's tourism industry, with Australian arrivals helping to hold up declines from other markets.

US Campaign to Target Seasoned Travellers

Fri, 19 Dec 2008 09:58:00 GMT

Seasoned travellers will be the focus of Tourism New Zealand's campaign in the US. While many of New Zealand's visitors from the US come from the West Coast, research shows there are pockets of visitors coming from all over the country.

Fresh Campaign to Boost "Banker Market"

Fri, 19 Dec 2008 09:53:00 GMT

Tourism New Zealand is launching a fresh take on its 'What's On' campaign with a focus on experiences in a bid to get Australians on planes and across the Tasman this summer.

Confidence High Despite Slowdown in China

Fri, 19 Dec 2008 09:45:00 GMT

Though China is not immune to the world's global economic downturn, there is still an underlying confidence and a growing awareness of New Zealand as a visitor destination, says Tourism New Zealand Regional Manager in China, Mark Frood.

Summer Forecast Gloomy, but Australia Still a Bright Spot

Fri, 19 Dec 2008 09:30:00 GMT

New Zealand is bracing itself for the loss of an estimated 10 per cent of visitors and up to $200 million in spending over December, January and February, as the global credit crisis eats its way into the tourism industry.

Spreading the Word Through Social Networking

Wed, 17 Dec 2008 13:34:00 GMT

The 'Have Your Say' mobile studio is just the latest way that Tourism New Zealand is using the phenomenon of social networking to spread the word and get potential visitors thinking about a New Zealand holiday.

Tourists Get Chance to 'Rave' About New Zealand

Fri, 12 Dec 2008 13:47:00 GMT

New Zealand is believed to be leading the world in tourism marketing by using visitors to spread the word to friends and family through social networking.

'Have Your Say' Mobile Studio Fact File

Thu, 11 Dec 2008 13:22:00 GMT

The 'Have Your Say' mobile studio is the second-phase of Tourism New Zealand's 'What Do You Say UK?' campaign, which was launched in the UK in September.

'Rave' Recording a World First

Thu, 11 Dec 2008 13:15:00 GMT

From Cape Reinga to The Catlins, Tourism New Zealand's 'Have Your Say' mobile recording studio will be scouring the country collecting visitors' stories of their time in New Zealand this summer.

Front Row Rugby Club Attracts Hundreds of New Members

Thu, 11 Dec 2008 12:58:00 GMT

A Front Row Rugby Club competition around the giant Rugby Ball Venue in London saw more than 500 new members join the virtual clubrooms and also convinced one of the winners to honeymoon down under.

Thirteen Tourism Businesses Achieve Enviro-Gold

Thu, 04 Dec 2008 12:52:00 GMT

Thirteen of the country's top tourism businesses have achieved Enviro-Gold logos, the highest ranking in the new Qualmark Green programme which was launched in May this year.

Giant Rugby Ball Hosts Thousands in London

Wed, 03 Dec 2008 13:39:00 GMT

Over seven and a half thousand people have visited Tourism New Zealand's Rugby Ball venue in London and many more have seen New Zealand's message through media coverage of the event.

Giant Rugby Ball Hosts International Rugby Board Pool Draw for 2011

Tue, 02 Dec 2008 12:00:00 GMT

New Zealand's giant Rugby Ball Venue was at the centre of a media scrum today as the venue for the IRB's 2011 Rugby World Cup pool draw.

Creative Thinking Needed in Japan

Mon, 01 Dec 2008 12:45:00 GMT

Japan has been the ailing child of the New Zealand tourism industry for the past four years but hard times have led to new levels of creative thinking and innovation, Tourism New Zealand Chief Executive George Hickton says.

"What credit crunch?" ask 25,000 UK Telegraph readers

Fri, 28 Nov 2008 12:33:00 GMT

New Zealand is a destination which always delivers, according to 25,000 readers of the UK Daily Telegraph, who have just voted New Zealand one of their favourite destinations on earth.

Key Facts About the Rugby Ball - London

Wed, 26 Nov 2008 12:29:00 GMT

The Ball has been installed between London's City Hall and London's famous Tower Bridge between 25 November and 2 December 2008

New Zealand Wins Again

Wed, 26 Nov 2008 11:51:00 GMT

New Zealand has been voted 'Best Destination' by readers in the Telegraph Travel Awards announced this morning in the UK.

Her Majesty the Queen Meets the All Blacks at Giant Inflatable Rugby Ball in London

Wed, 26 Nov 2008 11:43:00 GMT

The Queen and Prince Phillip met the All Blacks at a moving ceremony in London yesterday outside Tourism New Zealand's giant inflatable rugby ball.

Prime Minister John Key Opens the Ball in London

Wed, 26 Nov 2008 11:33:00 GMT

New Zealand Prime Minister John Key and high-profile London Mayor Boris Johnson gathered with hundreds of others in London early yesterday morning (9.00am UK time) to open New Zealand's giant rugby ball venue in the heart of the historic city.

Slump Continues to Hit Travel Industry

Mon, 24 Nov 2008 12:20:00 GMT

New visitor arrivals figures have shown a worsening situation for New Zealand's tourism industry.

Giant Rugby Ball to Showcase New Zealand Touches Down in London

Fri, 21 Nov 2008 12:13:00 GMT

Tourism New Zealand is banking on a fresh UK campaign and a giant inflatable rugby ball to get Brits out of a UK winter and down to New Zealand as the industry here faces tougher times.

John Key and George Hickton Speak at MOU Signing

Tue, 18 Nov 2008 12:02:00 GMT

Tourism New Zealand Chief Executive George Hickton had his first opportunity to meet with New Zealand's incoming Prime Minister and Minister of Tourism John Key on Monday.

One Million People Watch 100% Pure Commercial Online

Fri, 14 Nov 2008 11:37:00 GMT

More than 1 million people have watched Tourism New Zealand's 'Youngest Country' television commercial on YouTube since a global takeover of the site just over a year ago.

New Zealand Leads the Way in Responsible Tourism

Thu, 13 Nov 2008 11:20:00 GMT

New Zealand has been named as a world leader in responsible tourism.