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Guest Editorials

  • Backpacking on Social Media

    Date Published: 11 November 2009

    By: Dan Roberts, Xebidy Social Web Design

    The answer to the question 'why should you use social media to tap into the backpacker market' is pretty obvious - because they expect it!

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  • Why We Should Stick with 100% Pure

    Date Published: 11 November 2009

    By: Ian Yeoman, Victoria University

    New Zealand's tourism brand 100% Pure New Zealand celebrated its 10th anniversary in 2009. Ten years is a long time in marketing, so does that mean it's time for a...

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  • Cruising Into Summer

    Date Published: 20 October 2009

    By: Craig Harris, Cruise New Zealand

    Like every other sector, New Zealand's cruise industry has been affected by the global economic recession, with cruise lines based in the US, UK and Japan deploying their ships closer...

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  • Is Social Media For You?

    Date Published: 3 August 2009

    By: Simon Young, iJump

    A year ago some may have dismissed social media - including sites and services like Bebo, Facebook, YouTube and Twitter - as just another fad. But social media is here...

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