Guest Editorials

Volunteers at the Heart of Rugby World Cup

Date Published: 28 June 2010

By: Martin Snedden, Rugby New Zealand 2011

The other week I was lucky enough to be in Sydney on a glorious balmy winter's day and happened across the colourful FIFA Fan Fest site at Darling Harbour....

Top 5 Tips for Boosting your Search Engine Rankings

Date Published: 20 June 2010

By: Grant Osborne, Director of Strategy & Performance First Rate New Zealand

Okay, so you have worked really hard to get more visitors to your website and more enquires/bookings or sales. You know Search Engine Optimisation (SEO) is important and have...

One Canadian's View from TRENZ

Date Published: 31 May 2010

By: Ruth Atherley, TRENZBlog Blogger & Partner AHA Creative Strategies, Vancouver

For the past two weeks, Ruth Atherley - a PR Consultant working for Tourism New Zealand in Canada - has been blogging about her experiences in New Zealand, including...

Getting Match-Fit for the Game of our Lives

Date Published: 31 March 2010

By: Martin Snedden, Rugby New Zealand 2011

In a few weeks (27 April) we pass a significant milestone - there will be just 500 days to go before the whistle is blown to mark the start...

Looking Back On a Decade of Industry Progress

Date Published: 29 March 2010

By: Cas Carter, Massey University (former TNZ GM Corporate Communications)

Fifteen years ago when I told people I worked for Tourism Wellington they would look shocked and ask: "Is there tourism in Wellington?"

Backpacking on Social Media

Date Published: 11 November 2009

By: Dan Roberts, Xebidy Social Web Design

The answer to the question 'why should you use social media to tap into the backpacker market' is pretty obvious - because they expect it!

Why We Should Stick with 100% Pure

Date Published: 11 November 2009

By: Ian Yeoman, Victoria University

New Zealand's tourism brand 100% Pure New Zealand celebrated its 10th anniversary in 2009. Ten years is a long time in marketing, so does that mean it's time for...

Cruising Into Summer

Date Published: 20 October 2009

By: Craig Harris, Cruise New Zealand

Like every other sector, New Zealand's cruise industry has been affected by the global economic recession, with cruise lines based in the US, UK and Japan deploying their ships...

Is Social Media For You?

Date Published: 3 August 2009

By: Simon Young, iJump

A year ago some may have dismissed social media - including sites and services like Bebo, Facebook, YouTube and Twitter - as just another fad. But social media is...

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