Singapore Airlines and Tourism New Zealand have signed a
marketing agreement to jointly develop and promote tourism to New
Zealand on Singapore Airlines' services.
The three-year deal will come into effect on 1 January 2010.
Under the terms of the memorandum of understanding Singapore
Airlines and Tourism New Zealand will jointly explore and implement
activities to boost tourist arrivals to New Zealand via Singapore
Airlines' services between Singapore and Auckland and
Christchurch.
Each party has agreed to commit NZD2 million over three years to
fund joint activities and promotional work in six key Asian and
European markets.
Last year, Singapore Airlines carried 470,000 passengers to and
from New Zealand, which makes it the second largest long haul air
carrier servicing the New Zealand market.
The arrangement will see joint tourism advertising in Singapore,
China, India, the UK, Germany, and France as well as New Zealand
promotion on Singapore Airlines' KrisWorld onboard entertainment
system, with an audience reach of 19 million international
travellers each year.
"Tourism New Zealand is delighted with the enhanced marketing
opportunities that this agreement will provide. The proposed new
activity with Singapore Airlines will significantly boost our
ability to reach more travellers more often with key promotion
messages and holiday offers," Tourism New Zealand Chief Executive
George Hickton said.
"Singapore Airlines' comprehensive network from key centres in
Asia and Europe offers excellent connectivity to New Zealand and
this new activity with Singapore Airlines will be timed to coincide
with Tourism New Zealand's major campaigns to boost bookings," Mr
George Hickton added.
Singapore Airlines also see this as an important marketing
initiative as they step up their Singapore - Auckland services to
double daily later this month.
"We have deep roots in New Zealand having established our
presence in the country since 1976 when we first operated twice
weekly B707 services to Auckland via Sydney. Today, we operate
daily B777 services to Christchurch and 12 times weekly to
Auckland. By the end of November, we will be operating twice daily
to Auckland. We remain steadfast in our commitment to promote the
varied and wonderful tourist attractions in New Zealand to the
world," said Mr Huang Cheng Eng, Singapore Airlines' Executive Vice
President, Marketing & The Regions.
"This agreement reinforces that commitment. Our presence in 65
cities in 35 countries will certainly help to drive the marketing
campaigns overseas," said Mr Huang Cheng Eng added.
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