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Dunedin, Southland & Fiordland to Star Online

Date Published: 23 March 2010

Australian television and radio personality Jules Lund is currently in New Zealand, as part of a project that will help get Dunedin, Southland, & Fiordland on the radar for trans-Tasman travellers.

The project will see Jules, a presenter of Channel Nine's Getaway travel show, film a series of 'webisodes' promoting the three regions, with a focus on landscapes and wildlife. Coverage will appear across a variety of platforms including social media, print and online.

Jules Lund is travelling with two fellow photography enthusiasts: one is influential Australian blogger Neerav Bhatt, and the other won a photography competition through Canon's website to visit New Zealand.

Over the six days of their visit, the trio will be guided by Dunedin-based professional photographer Clive Copeman who will offer some tips on improving their photography technique.

The project is being funded in partnership with Venture Southland, Destination Fiordland and Tourism New Zealand.

Coverage is expected to appear on Nine MSN's website, on Canon's website, Facebook page and in their email newsletter, and on Neerav Bhatt's blogs and social media pages.

A package based on the group's New Zealand itinerary will be promoted by Kirra Tours alongside the media coverage.