One of Japan's biggest name movie stars will arrive in New
Zealand this week, as part of a Tourism New Zealand project to
promote the 2011 Rugby World Cup (RWC).
As well as being an A-list celebrity in Japan, Hiroshi Tachi -
Japan's answer to Clint Eastwood - is also a passionate rugby
follower and fan of the All Blacks.
Tourism New Zealand Regional Manager Japan Jason Hill says
Hiroshi's love of rugby will make him a valuable ambassador for New
Zealand in the lead up to RWC.
"This visit is the first stage of a relationship that we expect
will help drive interest in New Zealand as host of the 2011
tournament," said Jason Hill.
"Celebrity endorsement is one of the most effective ways of
promoting New Zealand in Japan and Hiroshi's huge profile, combined
with his passion for the All Blacks, makes him an ideal Opinion
Leader to work with in the run-up to the World Cup."
Hiroshi will spend six days in New Zealand, experiencing some of
New Zealand's best premium accommodation and activities. He will
also get a chance to visit Eden Park.
Tourism New Zealand first worked with Hiroshi when he took part
in the opening ceremony for the Giant Rugby Ball venue in Tokyo
late last year. His appearance at the Ball helped ensure huge
exposure for the Ball during its time in Japan.
Read more
about our Opinion Leaders programme
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