Tourism New Zealand is delighted to announce two key executive
appointments. In line with our Marketing Strategy we have created
two new positions responsible for the leadership, management and
development of our marketing capability.
General Manager - Marketing Communications
Justin Watson will join Tourism New Zealand's Executive Team as
General Manager Marketing Communications. This position is
accountable for the implementation of Tourism New Zealand's
marketing strategy, specifically international campaigns which
facilitate the delivery of the organisation's strategic plan.
Justin joins us from McDonald's where he has had key marketing
roles over the last five years, the last three and a half as
Director of Marketing. He has had an extensive and successful
marketing career over the last 13 years, which has included a
variety of marketing roles with Coca Cola and DB.
Justin has sound strategic marketing and management experience
and a demonstrated track record of successfully achieving marketing
and business outcomes. This includes equity building, new
product/brand development, brand and channel strategies, media
planning, research, communications and consumer and trade
activations. Justin will join the team in mid September 2010.
General Manager - Brand and International PR
Tourism New Zealand Executive Catherine Bates has been appointed
to the role of General Manager Brand and International PR. This
role will lead the integration of our branding, international PR,
marketing insights and www.newzealand.com assets and will ensure that
these functions are aligned to support the delivery of our
strategic priorities.
Catherine has worked for Tourism New Zealand for 16 years and
has extensive tourism marketing and management experience. She has
an excellent track record of delivery in tourism marketing in
strategy, brand, research, online, and campaign planning management
and implementation. Catherine will take up her new role in mid
September 2010.