Tourism New Zealand's activity to target Active Considers in
South Asia has been positively reinforced with Lonely Planets'
release of its latest Lonely Planet Asia.
The publication, released January 2012, includes ten detailed
pages in 'The Perfect Trip - New Zealand North Island'. It explains
that there is more than just breathtaking scenery and details of
the best locations to experience adventure, island life, vineyards,
museums and art deco.
Tourism New Zealand General Manager Asia Mark Frood, says, "Our
International Media Programme (IMP) proactively targets media and
influencers who can help establish a deeper understanding of the
unique New Zealand experiences in their respective markets.
"Lonely Planet Asia is a great example of our IMP in action. It
shows the critical role that media and influencers play in
supporting the conversion of Active Considers by making our country
seem that much more accessible."
The Perfect Trip planner provides tips for visitors coming to
the North Island on how best to navigate through attractions from
Auckland to Wellington, with stops in Taupo, the Hawkes Bay and
Napier. The Make It Happen summary focuses on Auckland with nine
tips on how to explore the city. The article also suggests three
other amazing experiences to do while in New Zealand- including
whale watching in Kaikora, climbing the West-coast glaciers and
discovering glow worms in Waitomo.
"Our 2011 Visitor Experience Monitor (VEM) research told us that
visitors from South Asia rated their holidays 8.5 out of 10
on average which was consistent with the 2010 results. While this
is a good result it is one that we would like to improve.
"From the VEM we also know that visitors from South Asia place
the largest amount of importance on the satisfaction they get from
activities - but predominately participate in more city based
experiences which provide one of the lowest levels of satisfaction.
The Lonely Planet's reinforcement of the range of activities that
can be experienced within easy distance of the main centres in the
North Island will help increase visitors awareness of what else is
available and support our wider activity to improve their
satisfaction levels.
"Singapore and Malaysia have shown significant growth in the
last year with a 36.1 per cent combined increase year end November
2011. This is a fantastic result and one that we will look to
continue through 2012."
The publication will be distributed throughout key South East
Asia regions with 80,000 copies circulated through of Singapore,
Malaysia and Indonesia as well as additional copies in hotels and
airport lounges in Singapore.