Travel sellers and potential visitors throughout Asia and
Australia are set to receive an influx of information about
destination New Zealand as the first of the 2012 offshore trade and
consumer events roll out.
"Training others in how to sell certain products and a holiday
in New Zealand is a vital part of our market development programme.
Our support of New Zealand operators and their attendance at trade
and consumer events is one of the ways that we help facilitate this
training in key growth markets," says General Manager Marketing
Communications Justin Watson.
In March Tourism New Zealand is supporting a range of tourism
operators and Regional Tourism Organisations to attend the Greater
China Mission in Shenzhen 5-7 March and the South Asia Roadshow in
four locations throughout South Asia from 12-22 March. Consumer
events include the Malaysian Association of Tour and Travel Agents
(MATTA) show, 16-18 March where Tourism New Zealand will host a
stand for operators and the Australian Consumer Holiday and Travel
Shows which will be held in four regions throughout Australia from
March through to April.
A key objective for Tourism New Zealand is to ensure that a
broad mix of hotels, activities and regions are represented at each
of the events. To give participants the best opportunity to build
relationships with key travel trade, full support is provided
before and during the event, with events promoted in market to
travel sellers and appointments arranged.
"Our goal is to help attendees share their knowledge of their
product and connect with the market place- ultimately assisting
travel sellers to plan satisfying activity-filled holidays in New
Zealand for their clients while also gaining a better understanding
of the markets product requirements."
With a huge number of travel events around the world, Tourism
New Zealand selects events based on a range of requirements such as
how well they match what New Zealand offers as a destination, how
they will help attract visitors from target markets and if they
offer best value for money for attendees.
The Greater China Mission in Shenzhen will see 25
operators, Air New Zealand and China Southern, complete one-on-one
training meetings with between 70-80 wholesale and retail travel
companies and airlines. Tourism Australia is also attending
as part of Tourism New Zealand's focus on collaborating more with
Australia to grow visitor numbers.
The South Asia Roadshow consists of four training
events in Penang, Kuala Lumpur, Singapore and Bangkok. While closer
to home the Consumer Holiday and Travel Shows Australia
will run in Perth, Melbourne, Sydney and Brisbane.
While registrations for the above events have now closed, keep
an eye on our website for more events.
For a list of specific dates and details see the Events section
on tourismnewzealand.com.