Kelly Tarlton's Antarctic Encounter and Underwater World was
named the winner of the Tourism New Zealand 'Innovative Marketing
Campaign' award at the 2010 Tourism Industry Awards gala dinner in
Auckland on October 14.
The awards ceremony was hosted at Auckland's Langham Hotel and
attended by more than 250 tourism industry stakeholders, including
Prime Minister and Minister of Tourism John Key.
Tourism New Zealand's General Manager of Marketing
Communications Justin Watson said Kelly Tarlton's innovative
marketing campaign demonstrated a strong ability to adapt and move
with the times.
Kelly Tarlton's ran six promotions throughout the year, ranging
from Megalodon - The Monster Shark, to
Penguathlon - a promotion that transformed the resident
penguins' activities into Olympic events and gave visitors a chance
"The tourism industry is becoming increasingly competitive and
innovation is vital for New Zealand businesses looking to adapt and
stand out from the crowd," Justin Watson said.
"Kelly Tarlton's has created a campaign that shows great
creativity and keeps visitors coming back for more."
The Tourism Industry Awards is organised by the Tourism Industry
Association New Zealand. Nineteen awards were presented at this
year's event in line with its new theme of 'Innovating for
A full list of the winners will be postled shortly on the
Tourism Industry Association's website.