A project to deliver up-to-date film footage supporting
broadcast media to showcase New Zealand at its best during Rugby
World Cup 2011 is underway.
The filming, taking place throughout New Zealand, is being led
by Tourism New Zealand as part of a collaborative effort with New Zealand
2011 and New Zealand Trade and Enterprise.
Catherine Bates, Tourism New Zealand General Manager Brand and
International PR, said the refreshed media style footage or 'B
Roll' would provide international broadcasters with material that
captured the breadth of what's on offer in New Zealand.
"The Rugby World Cup has a massive broadcast audience and
we want to ensure that there is high quality material that
showcases New Zealand at its best, available for broadcasters to
present to those viewers."
The footage captures highlights from each of the 23 host Rugby World Cup 2011
regions in addition to key events and activities that showcase New
Zealand as a fun and popular destination.
Ms Bates said the material would remain an asset well beyond Rugby
World Cup 2011. "We receive hundreds of requests every year for our
high quality media footage, this new material will refresh our
existing library and align well with our New Zealand 100% Pure
Footage already captured includes art walks on Waiheke Island,
shots of Peter Jackson's impressive post production facilities
'Park Road Post', key events like Pasifika and the Marlborough Food
and Wine Festival, as well as material across Queenstown and the
The aerial component of the shoot will commence this month with
all material edited and ready for supply to media by June.