Tourism New Zealand's Stories Beat Stuff campaign is winding up
12 months of activity engaging with the influential youth market and
showing them just how cool a trip to New Zealand can be.
The last two experiences, promoted entirely through social media
channels and without paid media, have been awarded with the winners
set to experience Culture Kaboom and City Splendor during October and
"While these experiences mark the end of Stories Beat Stuff's
challenge to youth to give up their stuff for the chance to win a
trip to New Zealand - in many ways it is the start of something
much bigger," says Justin Watson, General Manager Marketing
"Over the course of the campaign we have built a wealth of visual
material and established strong social media platforms which have
proven to resonate very strongly with this influential market - and
as a result will feature heavily in our future activity."
Testament to how well these platforms work is the fact that the
last two experiences were promoted solely through TNZ's social
channels and Stories Beat Stuff contact database built up over the
"With no paid media placements to promote the competition - we
were able to attract good volumes of quality entrants by
reconnecting with our social databases - confirming that this is
the right way to engage with this market to raise their awareness
and get them to book their trip to come to New Zealand."
On Monday 8 October the Culture Kaboom winners arrived for their
two weeks of all things cultural and geothermal in the upper and
central North Island. You can watch the winning video from Griffin
Carpenter and his three mates from Canada on their blog page -
where they will also upload photos and share their stories with
their friends while in New Zealand.
Natasha Challinger and three friends from London were the
successful winners of the City Splendour experience, giving up their
tickets to some of the biggest music concerts in London.
Arriving in mid-November their itinerary will see them enjoying
the spoils of inner city by morning and the adventure and discovery
of the great outdoors by afternoon. Over the two weeks they
will visit Auckland, Wellington, Christchurch, Dunedin - as
well as all the parts in between.
Find out more about the Stories Beat Stuff campaign and the wider