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New Campaign Sends Clear Message to Campers

Date Published: 30 July 2010

It's a simple message and it's one the Freedom Camping Forum hopes to get through to travellers loud and clear: if there's no toilet, don't camp there.

Freedom camping is an area of concern for many New Zealand communities because of  the unwanted waste left behind by some campers, particularly those using vehicles without built in toilet and waste-water facilities.

Geoff Ensor, Tourism Industry Association Advocacy Manager, heads New Zealand's Freedom Camping Forum. He says a new 'Where can I camp?' message will be at the centre of a fresh awareness campaign targeting travellers using vans and campervans to camp.

"In the summer of 2009/10 we had very negative feedback from media and communities around freedom camping. We had been working with DOC Visitor Centres, i-SITEs and Holiday Parks to encourage campers to 'ask a local' about where to camp.

"But it was clear this message wasn't working - locals didn't always know the right advice to give," says Geoff Ensor.

He says the new message is much clearer, confirming that it is unacceptable for campers without an on-board toilet to camp anywhere but designated camping sites or holiday parks.

The 'Where can I camp?' message and a simple check-point system have been added to the forum's website - www.camping.org.nz. The message will also be integrated into the booking and key pick-up processes of participating campervan rental companies estimated to represent about 80 per cent of the rental vehicle fleet on New Zealand roads.

Geoff Ensor says several campervan companies have been quick to come onboard, adding the message and campaign logo to their websites, and sharing information with staff who have front-line contact with travellers collecting their vehicles.

One of the issues around freedom camping in New Zealand is that there are no national guidelines or regulations. Each region has its own bylaws, which can be confusing for both campers and those who come into contact with them through the tourism industry.

Andrew Leslie, Manager i-SITE New Zealand, says this means there is an important role for i-SITE Visitor Centres to play in spreading the word about responsible camping. He says there is an expectation that i-SITE staff across the country understand the new guidelines and are able to assist any freedom campers who aren't sure of the local rules.

"i-SITEs are a key point of contact for campers as they make their way around the country and we have a duty of care to make sure these visitors understand what they should and shouldn't do.

"We have provided each of our Centres with a checklist to help them gather the information they need about campsites and bylaws for their local region, so that this can be shared both with their counter staff and through our national network."

The Forum is also working to develop a number of other initiatives that will curb the environmental damage caused by irresponsible freedom campers. These include a nationally consistent set of regulations that councils will be able to adopt and adapt to their own regions.

The New Zealand Freedom Camping Forum (NZFCF) was formed in 2007 by the Tourism Industry Association New Zealand (TIA). Members include a number of tourism industry bodies, private companies, local government and central government agencies, including Tourism New Zealand