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New Zealand on Show at Expo 2010

Date Published: 13 May 2010

Crowds at the opening of the New Zealand Pavilion at Shanghai World Expo 2010. Te Kakano, the kauri waharoa (gateway), welcomes guests at the front of the Pavilion. (Photo: New Zealand Trade & Enterprise) Visitors to the Shanghai World Expo 2010 get close to a pounamu (green stone) boulder at the New Zealand Pavilion.

A taste of New Zealand has been transported to Shanghai for Expo 2010, which opened on 1 May.

An 1,800kg piece of pounamu, a life-sized artificial pohutukawa tree and a kauri waharoa (gateway) are among the attractions that have already proven a hit at New Zealand's national pavilion.

Themed on the story of Māori creation, the pavilion carries a strong cultural message as well as giving Expo visitors a realistic taste of everyday life in New Zealand.

The Expo is expected to attract 70 million visitors in total between 1 May and 31 October 2010.

New Zealand Pavilion

The New Zealand Pavilion is being managed by New Zealand Trade and Enterprise, with support from Tourism New Zealand and other New Zealand Inc agencies.

It is expected to attract more than 40,000 visitors daily during the six months, who will each take around eight minutes to pass through the New Zealand experience.

Tourism New Zealand is working to extend New Zealand's participation in the Expo to reach a wider audience of Chinese consumers, raising awareness of New Zealand as a holiday destination and directing people to our Chinese language travel website.

Prime position

Expo 2010 is the largest World Expo in history. New Zealand has a prime position at the 528ha Expo site in the heart of Shanghai, on the main walkway and close to the host pavilion.

Phillip Gibson, New Zealand Commissioner for the 2010 Shanghai Expo, says New Zealanders would be very proud of the pavilion.

A popular attraction is the waharoa, or Māori gateway, carved in the shape of a maumahara or ceremonial canoe which sits on the welcoming square at the entrance to the pavilion.

Students from Te Puia's carving school have travelled to Shanghai to complete carving of the waharoa on-site at the New Zealand Pavilion over the next few months.

The 10 metre-high, 3 metre-wide waharoa will be gifted to China by New Zealand Prime Minister John Key on 9 July, New Zealand's national day at the expo.