Tourism Insights

The important role visitor insights provide

Date Published: 2 February 2012

Tourism New Zealand Chief Executive Kevin Bowler's column - first published in Tourism Business December 2011-January 2012 issue The release of Tourism New Zealand's annual Visitor Experience Monitor...

The value of a travel writer

Date Published: 10 November 2011

Tourism New Zealand Chief Executive, Kevin Bowler, Inside Tourism column 'Foreign Exchange' Published in Inside Tourism, issue 858, 10 November 2011 Following the successful hosting of over...

Inspiring online

Date Published: 29 June 2011

Kia ora, Only last week Tourism New Zealand pushed the 'go' button on our new look newzealand.com website - a place we've built to inspire and inform people...

Being prepared

Date Published: 1 April 2011

The February earthquake in Christchurch and then the March earthquake and tsunami in Japan have brought home to many of us in the tourism industry in New Zealand the...

New Zealand 100% Pure You

Date Published: 14 January 2011

We recently made a strategic change to our 100% Pure New Zealand campaign. What we're focused on at Tourism New Zealand with the new campaign is: will the...

Customer Revolution

Date Published: 23 December 2010

A great deal has been written about how marketing has changed over the years. And it has. But what's behind these changes is the way customers and prospective customers...

Asian visitor growth will define tourism in NZ over the next decade

Date Published: 3 December 2010

A lot has been said about the importance of Asia to tourism in New Zealand today and into the next decade. I've noticed, as a sector, we're good at...

Top 5 Tips for Boosting your Search Engine Rankings

Date Published: 17 September 2010

Okay, so you have worked really hard to get more visitors to your website and more enquires/bookings or sales. You know Search Engine Optimisation (SEO) is important and have...

Volunteers at the Heart of Rugby World Cup

Date Published: 28 June 2010

By: Martin Snedden, Rugby New Zealand 2011

The other week I was lucky enough to be in Sydney on a glorious balmy winter's day and happened across the colourful FIFA Fan Fest site at Darling Harbour....

One Canadian's View from TRENZ

Date Published: 31 May 2010

By: Ruth Atherley, TRENZBlog Blogger & Partner AHA Creative Strategies, Vancouver

For the past two weeks, Ruth Atherley - a PR Consultant working for Tourism New Zealand in Canada - has been blogging about her experiences in New Zealand, including...

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