Tourism Insights

  • Leveraging 100% Middle-earth, 100% Pure New Zealand webinar

    Tourism New Zealand is working hard to convert the international attention New Zealand will draw from The Hobbit trilogy into travel. We're making a significant international push for new...

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  • Australia campaigns build on 100% Middle-earth theme

    Last week saw us launch our latest activity to target the influential Australian market - with the North Island 'Self Discovery' campaign profiled at the Destination Northland conference...

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  • Christchurch tourism: Getting the Balance Right

    As published in The Press, 5 September 2012 Regular readers of The Press will recall an article last Saturday that posed a critical question: Has the Garden City...

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  • New opportunities: Chinese and Halal tourism

    There has been a lot of talk about China lately - the growth, the opportunities and the challenges that many of us are facing in getting the most out...

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  • Evolution of 100% Pure New Zealand set to wow

    In two days' time Tourism New Zealand will release the latest evolution of our 100% Pure New Zealand campaign.

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  • Tourism data analysis: Chinese International Visitor

    Tourism New Zealand's Insights team in collaboration with the Ministry of Business, Innovation and Employment (MBIE) and Tourism Industry Association New Zealand (TIA) have produced a research report for...

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  • The strength of 100% Pure

    The June international visitor arrival and stay-day figures released last week clearly show that the New Zealand tourism industry, our economy's second biggest export earner, is performing well and...

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  • Evolving newzealand.com

    Tourism New Zealand's consumer website - newzealand.com - plays a central role in delivering our marketing strategy.

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  • Evolving newzealand.com webinar

    Over the past three weeks Tourism New Zealand has run a series of webinar sessions with the tourism industry updating them on the 100% Pure New Zealand campaign, South...

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  • Opportunities abound in South & South East Asia

    Last week, as part of the latest webinar series, I presented an overview of the South and South East Asia market looking at our current position and direction for...

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