A lot has been said about the importance of Asia to tourism in
New Zealand today and into the next decade. I've noticed, as a
sector, we're good at talking about it, but, how much is being done
to ensure we get a share of this growing market?
The future for Asia is extra-ordinary. China is expected to be
the largest economy in the world between 2020 and 2025. Australian
experts believe China arrivals will more than double to over 1
million, making it as important as New Zealand for Australia, by
2015.
The UNWTO thinks that between 1995 and 2020 Asia will have gone
from 15 percent to 25 percent of global tourism movements. I
could go on as there are plenty of statistics about Asia that all
paint more or less the same picture. Asia is the new centre-piece
of world economics and wealth.
Read the rest of CE Kevin Bowler's blog
post on Asian growth in tourism.