Kia ora,
Only last week Tourism New Zealand pushed the 'go' button on our
new look newzealand.com website - a place we've built to inspire
and inform people considering travelling to New Zealand, and
ultimately, to persuade them to choose New Zealand for their next
trip.
The site is visually stunning and innovative with photography
deployments featuring a number of experiences captured in real-time
and pieced together frame by frame. The site is now so much more
than an online brochure. We've utilised the latest in open content
technology to create a dynamic marketplace where New Zealand
tourism operators can connect with potential travellers.
The internet has revolutionised the way intending travellers
make their travel decisions. Web-based marketing platforms and
social networking sites have become a really important way of
attracting visitors and connecting them with tourism services,
whilst also providing forums for visitors (past, current and
future) to discuss the places they have visited and the experience
they have had. And with about 80 per cent of international
travelers using the web to research or buy travel, it's clearly the
most relevant place to deploy content.
Read the rest of CE Kevin Bowler's blog here.