Running through to 30 April, the campaign promotes a mini-break in Auckland as part of wider activity to promote the region as a destination and not only a stop-over.
The campaign profiles the range of activities available throughout the region from outdoor and water adventures, local food and wine through to shopping, arts and events.
Rolled out across a range of media channels including TV, print, radio and digital, the campaign is also promoted on the Australian homepage of newzelaand.com where visitors are directed to the Jetstar website.
Here, Jetstar's dedicated campaign page promotes strong sale fare as well as activities and a range of 3-day travel packages to drive conversion.
You can check out the pages here.