Tourism New Zealand, in partnership with Destination Marlborough worked to bring the high-profile broadcaster out for the event, which was profiled to the breakfast programme's 270,000 daily viewers.
Tourism New Zealand's Director of Marketing Justin Watson says this is a great opportunity to profile the Marlborough regions rich food and wine offering to a large number of our target active considerers in Australia.
"New Zealand's outstanding food and wine is a key part of our tourism proposition in Australia, and Marlborough's reputation as a world-renowned culinary destination as well as its jaw dropping scenery and nearby Marlborough Sounds, are sure to impress viewers."
A group of Australia's most talented chefs also descended on the event to share their skills and knowledge with patrons at the festival.
In a festival first, local Seafood Company Cloudy Bay Clams worked with Destination Marlborough to organise four celebrity chefs to present at a seminar in the Culinary Pavilion. The seminar allowed the chefs to discuss current food trends in Sydney and Melbourne and share the latest hot trends.
Chefs who took part in the seminar include Justin North (consultant chef to the Accors 5-star hotel brand, The Pullman and author), Colin Fassnidge (My Kitchen Rules), Louis Tikaram (chef at Longrain restaurant in Sydney) and Matt Wilkinson (owner of Melbourne restaurant Pope Joan and author).
Cloudy Bay Clams also hosted the Australian Chefs, taking them out onto the Sounds to see the Clam fishing operation first hand. The chefs also experienced local diving and fishing to give them the real Marlborough experience.
"This is another exciting opportunity to gain wide spread coverage in Australia, not just for the festival, but for Marlborough and the amazing experiences the region offers to visitors," says Justin.
Channel 9's Weekend TODAY airs between 7.00 and 10.00am and is viewed by over 270,000 people nationally.