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Australian consumer shows drive activity

The Australian Holiday and Travel Shows, held throughout Australia earlier this year, have received great feedback and exposure with potential travellers for attendees.

Tourism New Zealand partnered with Regional Tourism Operators and suppliers to ensure a strong New Zealand presence at the consumer travel shows.

A dedicated area alongside operators and travel sellers was coordinated by Tourism New Zealand to really maximize New Zealand's presence to potential Australian holiday visitors.

This year was the first time in a number of years that Tourism New Zealand had a presence at the consumer shows and attended this year to help the industry test the value of the shows.

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The shows provided the opportunity for travellers to engage with New Zealand operators and for the industry to obtain first-hand insights to what Australian's are looking for from their holiday destination.

Commenting on his involvement, Ryan Ingram, International Sales Manager, Real Journeys said he found the event to be a great forum to get first hand feedback on the types of holidays that Australian consumers are considering.

"I think the consumers were impressed by the scale of the New Zealand presence and the depth of knowledge available to them and this paid off in terms of the level of interest we all received," he said.

Held throughout Australia during February, March and April, the shows saw destination New Zealand promoted in Perth, Melbourne, Sydney and Brisbane.

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In Sydney, Tourism New Zealand's stand received positive feedback from operators and RTO's who applauded ingenuity, style, interaction and the overall professionalism of the stand. The event organiser Expertise Events also recognized the stand with it awarded the best large exhibit at the Sydney show.

For more information about upcoming Trade and Business events see ourĀ Events section.