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Australians wowed by award winning activity

Last month saw two of Tourism New Zealand's Public Relations (PR) campaigns recognised at the prestigious annual EMEA Superior Achievement in Branding and Reputation (SABRE) Awards - taking out three SABRE Awards.

The Masterchef Destination and Aquabumps: New Zealand Road Trip projects, which targeted the key Australian market, won three SABRE Awards between them. Masterchef Destination was awarded a Silver SABRE for Earned Media: Broadcast Placement while Aquabumps received a Silver SABRE for Creative Product: Photography and Graphics and a SABRE Certificate of Excellence for Digital Content: Viral Video.

The Aquabumps campaign was also nominated for a GOLD SABRE award in the Travel and Leisure Category.

"The awards are a great success - recognising the reach and effectiveness of these innovative campaigns which used various forms of media to influence our target market," said Tim Burgess, Tourism New Zealand's General Manager Australia.

The SABRE Awards are acknowledged as one of the world's largest competitions for the public relations industry and recognise PR campaigns that demonstrate high levels of creativity, integrity and effectiveness.

Read more information about the Masterchef project.

  • Winner Silver SABRE Award EARNED MEDIA: BROADCAST PLACEMENT: Masterchef Destination - Tourism New Zealand with Hill+Knowlton Strategies Australia
  • Winner Silver SABRE Award CREATIVE PRODUCT: PHOTOGRAPHY AND GRAPHICS: Aquabumps: New Zealand Road Trip - Tourism New Zealand with Hill+Knowlton Strategies Australia
  • Certificate of Excellence  DIGITAL CONTENT: VIRAL VIDEO: Aquabumps: New Zealand Road Trip - Tourism New Zealand with Hill+Knowlton Strategies Australia

To read more about what TNZ is doing in the Australia market.

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