The rollout in Brazil follows a similar campaign in Japan earlier in the year.
Tourism New Zealand's Country Manager Brazil Karem Basulto says the campaign targets the youth market, specifically Brazilian visitors aged between 20-29 years old.
"This is a key visitor segment from the priority emerging Latin American market for New Zealand, accounting for 28 per cent of total Brazilian arrivals into New Zealand for the year-ending May 2014."
The campaign gives every Brazilian student who enrols with one of the 22 English Language Schools taking part in the campaign, the opportunity to experience some of the best adventures New Zealand has to offer.
With up to $300 worth of adventure activities being offered, experiences range from a bungy jump in Queenstown to a jet boat ride on Auckland's harbour.
"The Brazilian campaign has been so successful since its launch on 26 June, that it has been extended through to mid-August," says Karem.
During the campaign period, TNZ also participated in the New Zealand Virtual Fair, hosted online by Education New Zealand on 23 July. TNZ's 'virtual booth' showcased New Zealand as a visitor? destination for Latin Americans wishing to study in the country, including a live chat option for those wanting to know more about life, study and leisure activities in New Zealand.
You can read more about TNZ's marketing activity in Latin America here.